Rakan Allam

Web Design Fall 2019

Rakan Allam

Campaign Outcomes

#FaithsOfMU

Group Campaign Presentation

CAMPAIGN GOALS

We did not meet our overall campaign goal of 100 unique users discussing religious beliefs using our hashtag, but did meet all of our social media reach goals.

SOCIAL MEDIA

Our campaign was all about social media. What really helped us was running a contest to incentivize engagement. We also seeded the discussion with posts from our personal accounts.

IF WE COULD DO IT AGAIN

The number one change would be to partner with the Office of Ministry and Spiritual Life from the beginning. That really jumpstarted our campaign, but it didn’t happen until late in the game. Partnership with the OMSL would’ve enabled us to get involved directly with some of the interfaith/religious literacy events on campus, and given us additional ways to reach and engage with our audience.