YEA Logos

UnBoxed Logos & Brief

Design Brief

Product:

Subscription box for snacks and drinks. The customer chooses what goes into the box, which can be ordered one time or annually.

Research:

In the past few years, subscription boxes have exploded in popularity. According to a study by Hitwise, there are 5.7 million subscription box shoppers in the US today. Currently, most boxes are aimed at women (a fuller breakdown will come later) and there are some boxes that use feminism as a selling point such as the Backup Box. However, none exist that combine two of the largest and most popular categories, food, and lifestyle. This is where the Femininity box will stand apart, and combine two markets.

Historic:

Historically, most subscription services were limited to magazines, newspapers, and “of the month” clubs. One such club was the Columbia Record Club, and it is one the closest services that can be found similar to the modern day phenomenon. The club started in the 1950s but by 1996 had reached to 16 million members. In more recent times Birchbox set the stage for the subscription boom.

Competitors

Blue Apron and Hello Fresh dominate the meal subscription box market. However, these are for full meals, not snack foods like UnBoxed. Graze is a snack food subscription that markets it’s weekly arrival of healthy customizable snacks and would be UnBoxed biggest competition. The competitor logos are all type logos with supporting graphic elements. The only exception to this is blue apron which has a purely graphic logo that is sometimes used with but also without their main type logo.

Audience

The target audience for our boxes is college students (18-24), male and female business travelers, and everyday snack buyers.

Media Perception and Social Media Trending

Subscription services would not be possible without the aggressive advertising that they do on Social Media. From Twitter, Instagram, and Facebook subscription boxes are reaching out to their potiental customers through memes, photos, and partnerships with sponsors. Of all the popular social media platforms, the most powerful for subscription services is Instagram. It allows brands to highlight their product and illustrate the personality and voice.

 

Immersa Logos and brief

Product

Foreign language app unique for the “immersion” into the culture of the language. The immersion comes from users being given virtual reality situations that they would actually experience in the country of origin if they were to visit. Through these simulations, the user learns how to speak the language in a more realistic way.

Research

Apps to learn foreign languages have exploded in popularity since the popular adoption of Smart Phones. There are hundreds of both free and paid apps that either stand alone or are part of an integrated learning system. Most of the apps

History

These apps find their roots in the language learning systems developed in the late eighties and early nineties. The forerunner was the Muzzy system, a series of cartoons marketed to children. It was one of the first instances of new technologies being adopted for the masses to learn a language. Probably the biggest inspiration for modern language apps is the Rosetta Stone system.

Competitors

Rosetta Stone is still the number one best selling language learning system that people go to. The immersive and interactive nature of the software makes the chances of actually learning, not just memorizing, a language possible. The drawback to Rosetta Stone is that it is incredibly expensive, only one user can access the software at a time, and The most popular app to download on the Apple Itunes App section is Duolingo, which is also one of the most popular in the Android store. This app offers instore purchases and was the App of the year award in the Itunes store for 2017. 200 million people use the app and users can choose one of 23 languages to learn.

Audience

Need Info from client on specifics (age, gender, etc.).

Media Perception and Social Media Trending

Online most language apps use banner advertisements as they are cheap and have the potential to be seen by thousands of potential customers a second. In addition, there are Facebook pages where users of the software can get together and discuss learning the offered languages and support one another’s progress.