“What Makes You Stand Out”

In October, Dr. Lois Stover, SSME faculty, and Coordinator of the Discover Program, was invited by Professor Elissa Ruffino, long-time Marymount adjunct professor who is teaching a Discover course called “Create and Maintain Your Brand,” to go with Ruffino’s class on a field trip to Mercedes Benz of Arlington. During the field trip, Mercedes Benz manager, Marcus Mignogna, received the Discover students and shared his experiences with branding in the context of the Mercedes Benz history.

We talked with Dr. Stover about Discover as part of Marymount’s overall curriculum, and about the program’s connection to the “branding” of Marymount, helping to make Marymount University unique and distinguished from other universities.