Maggie Cheng Weekly Example 2/18

I thought this campaign was effective because many people always think Asians look alike and throughout this video, these boys tested it out. I feel like it’s very stereotypical in today’s society where people think all Asians look the same just because of features. Some people were questioning if that was the same guy and some people were just confused. One girl (in the yellow) didn’t even recognize that they switch places until the last minute.

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