AMANDA ROSAS WEEKLY EXAMPLE 1/21
The purpose of the example? A Coca-Cola vending machine is transformed into a happiness machine delivering “doses” of happiness
The audience for the example? Positioning this stunt at a university is a smart move in Singapore, where public signs of affection have long been discouraged, but are on the rise among the young. Coke is positioning itself as a non-threatening ally to affection demonstrating youth.
Why your example is effective? It is effective, since. A lot of students participated and shared the Coca-Cola with others