Due March 24 – article review
Watch at least 6 or more videos on the following two “TikTok for good” camping pages.
(Not just the first several videos scroll well down through the 33,000 videos)
As a comment to this post answer the following questions:
- Explain which of the videos you watched for the #DanceForChange was most effective in meeting the campaign goals and why? And which video was least effective and why?
- Explain which of the videos you watched for the #ForClimate was most effective in meeting the campaign goals and why? And which video was least effective and why?
- Is TikTok a good platform for performance media based campaigns. If so why and if not why not.
Cite at least three articles that support your view.
- After looking through this webpage the pages linked to it https://www.tiktok.com/forgood , what would be a good new topic for a TikTok campaign and why?
The United Nation’s International Fund for Agricultural Development (IFAD) launched the world’s largest dance challenge to help people in rural areas of Africa and other developing countries. IFAD’s #DanceForChange TikTok’s videos were created by our users as a virtual petition to increase investment in sustainable agriculture.
33K videos created
81M video views
In partnership with the International Federation of Red Cross and Red Crescent Societies, TikTok launched a global campaign to spread climate change awareness in over 100 markets. With special effects, filters and stickers, TikTok users shared knowledge about climate change, drew attention to the impacts of extreme weather, and urged people to better protect our planet.
273K videos created
384M video views