DUE Oct 26: Group Outdoor Awareness Display Research

Each group will synthesize their individual research into ONE GROUP PROJECT. As a comment to this post, please do the following:

  1. Write the names of your group members.
  2. Write a 1-2 paragraphs of cited research where you collect info from at least six references. Research should be re: using social media for outdoor activism. (You can see more about citing under “How To” tab on course website)
  3. Choose one of the quotes from a primary source about the outdoors/enjoying nature
  4. Post something creative (poetry, song lyrics, artwork, etc.) that helps with outdoor advocacy
  5. Advocate something local to do outdoors

EACH GROUP should post these items as a comment to this post before class on Wednesday, October 26. This will count as your weekly discovery challenge for this week.

Group 1: Kyle, Kevin, Elmer, Callahan
Group 2: Emma, Grace, Hayley, Hannah, Kalie
Group 3: Valeria, Alanoud, Talia, Mira
Group 4: Lucy, Harold, Tiana, Melissa

3 Comments on “DUE Oct 26: Group Outdoor Awareness Display Research

  1. Group Members: Yagmur, Alanoud, Valeria, Talia

    Over the years more and more outdoor related brands and foundations have noticed that the most effective way to encourage people to get outside and explore is through the use of social media. Interactive activities and contests have proven to be effective in getting people outdoors. Social media creates awareness and it helps people discover new and innovative activities that can enhance personal lives.The motivation starts when viewers feel connected to what they have seen through social media and put it to action. While researching on the topic, we found a couple examples of the different ways brands and foundations are using social media to get people out and active.

    HIT RECORD, a company owned by Joseph Gordon Levitt, partnered with the National Park Foundation and National Park Services to collaborate on a project intended to inspire people to get outdoors. The Partnership between these three companies was created to provide an environment to encourage “open collaborative art projects” which are being posted to social media. The project challenges people to visit their nearest national park and use their creativity to make art in whichever form of media they decided to use whether it be painting, poetry, or even filmography. The company’s goal is to support people to go beyond their comfort level, meet new friends, and share new experiences.The North Face company posted a video to youtube in 2014 to evoke emotion and persuade people to push themselves to explore the outdoors featuring a cover of Woody Guthrie’s “My Land is Your Land,” performed by the band My Morning Jacket. The video received 7,545,394 views, and the campaign also includes social and experiential marketing components. To actually get people outdoors, The North Face #SeeForYourself taxi roamed the streets of New York offering riders a chance to get out of the city and have an outdoor adventure. The North Face has also initiated other challenges to get people outdoors. The company did a campus challenge where a schools competed to see who could get the most people outdoors. This competition was a successful way to encourage large amounts of people to participate in more outdoor activities. These are just a few examples of the many ways that social media’s power can be used to influence people in a positive way, advocating for the outdoors.

    Ahmad, Bilal. “10 Advantages and Disadvantages of Social Media for Society”. techmaish.com. 10. March. 2016. Web. 16. Oct. 2016
    Barker, Andrew. “Joseph Gordon-Levitt’s HitRecord to Put Focus on Nation’s National Parks.” Variety. N.p., 15 Apr. 2015. Web. 16 Oct. 2016. .
    Blakely, Shelby and Rashad Robinson. Interview with Michel Martin. Personal interview. WETA FM. April 9, 2012.
    Kayser, Daniel. “Denver-based Gociety Uses Technology To Encourage an Active, Outdoor Lifestyle.” Built in Colorado, October 10, 2013.
    Rodriguez, Ashley. “Watch the Spot: The North Face’s Emotional Push to Get People Outdoors.” Advertising Age. N.p., 29 Oct. 2014. Web. 16 Oct. 2016. .
    “Youth Engagement – Outdoor Industry Association.” Outdoor Industry Association. N.p., n.d. Web. 12 Oct. 2016.

    “And into the forest I go, to lose my mind and find my soul” ― John Muir

    “Well I rode that ribbon highway
    I saw above me the endless sky
    I saw below me the golden valley
    This land was made for you and me
    I’ve roamed and rambled and followed my footsteps
    Through the sparkling sands of her diamond deserts
    And all around me a voice was calling
    This land was made for you and me
    This land is your land
    This land is my land
    From California
    To the New York island
    From the Redwood Forest
    To the Gulf Stream waters
    This land was made for you and me
    Well the sun came shining and I was strolling
    Through wheat fields waving and dust clouds rolling
    And a voice was sounding
    As the fog was lifting
    Saying this land was made for you and me
    This land is your land
    This land is my land
    From California
    To the New York island
    From the Redwood Forest
    To the Gulf Stream waters
    This land was made for you and me”

    https://www.youtube.com/watch?v=Q3aqV-f7tEo (cover)

    A local place to advocate is the U.S. Botanic Garden which is considered as a living museum of plants. There are exhibits that range from plants native to Hawaii and tropical territories, deserts, medicinal plants, orchids and a Children’s Garden. We think it plays a massive role in making the visitors understand the importance and beauty of the plants and it makes people appreciate the nature. It is definitely a unique outdoor activity to do and it will be a great memory to it’s visitors.

  2. Emma Zombro, Hayley Elizondo, Grace Lesce, Hannah Ratcliff, Kalie Standish

    Being outdoors can serve many purposes, emotionally, physically, and intellectually. The outdoors can boost our happiness. When one is immersed in a natural environment our bodies are introduced to multiple stimulants, which in turn make us happy (“Does nature make you happy? Crowd sourcing app looks at relationship between the outdoors and well being”). People’s moods tend to rise when surrounded by natural lights and settings (“Spending time outdoors is good for you”). Spending time outdoors can help conserve public lands and make the earth greener again, giving all living creatures including humans, a healthier habitat. Intellectually, quality time away from a screen and going outside gives the brain food for abstract thinking and problem solving. It helps exercise the creative side of the mind, thus leading to creating experiences powered by the human mind and curiosity. (“Empowering You to Protect the Outdoor Places You Love.”) How you spend your time outdoors has a huge effect on your mental health. In a study done by Stanford University the researchers found that those who spend more time outdoors in a natural environment are less likely to have mental health issues such as depression or anxiety compared to those who spend their time outdoors in an urban environment (Rob Jordan). Therefore, the natural environment can help with one’s mindset, helping combat mental illnesses such as depression (Metzger). Being surrounded by the outdoors can help relieve stress as well (“Spending time Outdoors is good for you”) . Overall, being outdoors serves many benefits such as reducing stress levels, exercising your brain while alleviating mental health problems, and helps make the earth a better living environment for all. Now that you know that spending time outdoors is beneficial, the next step is to get there. A lot of people admit to wanting to spend more time outside, for relaxation or to de-stress but they say that they do not have enough time. On the National Wildlife Federation’s blog there is a post that describes six of the most common excuses that are used for not going outside and how to get around them (NWF).

    “Does nature make you happy? Crowd Sourcing App Looks at Relationship Between the Outdoors and Well Being.” Research. University of Cambridge, 2016. Web. 12 Oct. 2016.

    “Empowering You to Protect the Outdoor Places You Love.” Outdoor Alliance. N.p., n.d. Web. 18 Oct. 2016.

    Jordan, Rob. “Stanford Researchers Find Mental Health Prescription: Nature.” Stanford News. N.p., n.d. Web. 19 October 2016

    Metzger, Chloe. “5 (Scientific!) Reasons Getting Outside is Good for You.” Health. Health Media Ventures Inc., 2016. Web. 12 Oct. 2016.

    “Spending time outdoors is good for you”. Harvard Health Publications. Harvard University, 2010-2016. Web. 12 Oct. 2016

    “6 Reasons You Don’t Go Outside- and How to Get Over Them.” National Wildlife Federation. N.p., n.d. Web. 19 October 2016.

    “Of all the paths you take in life, make sure a few of them are dirt.” -John Muir

    “The mountains of rocks and trees
    Appear to reach for the sky
    God’s natural beauty
    So very pleasing to the eye
    They surround a clear blue lake
    Filled with water so cold
    This is the kind of place
    You’d want to live as you grow old
    The winters can be very harsh
    The summers unforgiving
    But the one thing that will be known
    That a place this beautiful is for living.”
    -Ray Hansell

    If you live in in the Washington DC, Virginia, Maryland area then Theodore Roosevelt Island is a great natural outdoor environment to explore. It is an 88.5 acre island in the middle of the Potomac river and can be accessed via footbridge on the Virginia side and is only a short walk away from the Rosslyn Metro stop!

  3. Group Members- Callahan, Elmer, Kevin, and Kyle

    With the rise of social media has come a new form of communication. One that is able to quickly and efficiently reach out to thousands of people with only the click of a mouse. With that said, how can one use social media to promote advocacy for the environment? First, how exactly can companies devoted to environmental aid benefit from social media usage? Mangold states in his article, “Social Media: The New Hybrid Element of the Promotion Mix”, that “social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them” (Mangold, 2009). Meaning, an individual who feels strongly connected to an environmental organization unknowingly can act as free advertisement for said organization. This leaves the company with a further spread message, and the fact that people feel personally connected to their cause. Mangold furthers his article by stating that “social media is a hybrid element of the promotion mix because in a traditional sense it enables companies to talk to their customers, while in a nontraditional sense it enables customers to talk directly to one another” (Mangold, 2009). The direct communication from company to customer can leave a customer with a higher sense of connection to said company. This will drive the individual to connect strongly with the company and the environmental agenda they push.
    An effective and easy way to communicate to others is through the use of social media. So effective that corporations and companies are using it to broaden their horizon and interact with the world (Outdoor Industry Association, Boue). With companies being able to interact with its users, they are able to incorporate others opinions so that they have a say in what may help the company. Facebook and Twitter are both good examples of this as they both have conducted polls that people could partake in and give insight to what they want from the company (Outdoor Alliance, Lown-Hecht). That proves that even regular people can make a change. Everyday people can join social media and speak their mind, finding others that share their opinion, and together can become strong enough to have a voice that people believe in.
    Roshandel’s article, “Effects of Social Media on the Environmental Protection Behavior of the Public” makes some key points on how media can be used to promote environmental advocacy. Roshandel writes that “many citizens use social media to post or share real time photos on a variety of environmental issues such as pollution or littering, forest fires, reported chemical spills in waterways, illegal dumping, and injured or deceased endangered animals” (Roshandel, n.d). He furthers his statement by saying that social media “can result in prompt awareness of an environmental incident and timely response from various agencies responsible for the environment” (Roshandel, n.d). Promoting the environment on social media isn’t challenging either. A simple “like” and “reblog” can result in thousands of more viewing a cause. One can also select from many environmental causes to get behind, as Roshandel states here: “social media provides a simple venue to raise awareness and concern about important issues, and allows a wide variety of interests to be easily communication” (Roshandel, n.d). Also, it is noted that using social media to spread awareness is incredibly environmentally friendly since it saves paper!
    The best way in today’s society to get a point or concern across a broad group of people is through social media. This was word spreads rapidly because one friend shares a link or post and so on and so forth. But, when behind a screen an individual is less inclined to take action in these movements such as many outdoor activists are trying to implement. However, individuals tend to follow the decisions and opinions when a large group they themselves identify with, and once this chain reaction occurs movements such as the outdoor community will be able to reach any goal they set out to do. Social media can both be beneficial and negative when hidden destinations become the talk on social media.
    A blog found on Linkedin titled, “Environmental Issues” also has some excellent facts about social media and the environment. Author Lana Pajdas talks about how her generation was not given a proper education on recycling and environmental conservation. She states that with the large numbers of teenagers on social media, environmental organizations will be able to utilize those platforms and educate the next generation. Pajdas states that “Most of campaigns for recycling were made the way to be understandable and engaging to children, because their parents (and other adults surrounding them) were never educated to think that way at all, so children should be encouraged to have such attitude and even influence the adults” (Pajdas, 2014).
    Social media can aid in environmental advocacy by it’s ability to reach large populations of viewers. By helping shape the knowledge of future generations, social media will prevail in it’s ability to create a more environmentally conscious group.

    Girls and boys come out to play Put those computer games away Join with your mates and play in the park Leave those games at home until it’s dark Daylight will stop you from feeling blue A breath of fresh air is good for you Leap out of your chair and get out in the sun Get outdoors and have some fun! (Girls and Boys Come Out to Play! By Jan Allison)

    “Well open up your door
    And be like me
    Open up your door
    And then breathe free
    Look at all the beauty you’ll feel
    Love love love love”- Jason Mraz “Outdoors”

    “One of my favorite outdoor experiences was being at the Shenandoah National Park. It has wetlands, waterfalls, and rocky peaks. Now that autumn is here and the leaves are changing colors, it is the perfect time to visit the park and embrace the breathtaking scenery.” – Elmer Argueta, Discover 101-T Student

    Work Cited
    Boué, Katie. “Social Bite: Shaping Our Industry’s Future Through Outdoor Social Media
    – Outdoor Industry Association | Outdoor Industry Association.” Social Bite:
    Shaping Our Industry’s Future Through Outdoor Social Media. Outdoor Industry Association, 31 Aug. 2016. Web. 12 Oct. 2016.
    Boué, Katie. “The Outdoor Community Must Step up and Become Advocates &
    Activists–NOW.” The Morning Fresh. Genesis, 27 Jan. 2016. Web. 12 Oct. 2016.
    Hecht, Tania Lown. “Why “Slactivism” Matters.” Outdoor Alliance. Advocacy 101, 13
    Nov. 2015. Web. 12 Oct. 2016.
    Mangold, W. Glynn. “Social Media: The New Hybrid Element of the Promotion Mix.” Science Direct. College of Business & Public Affairs, Murray State University,
    Murray, KY, 10 Apr. 2009. Web. 12 Oct. 2016.
    Pajdas, Lana. “Environmental Issues on Social Media.” Web log post. Linkedin.
    Linkedin, 25 June 2015. Web. 12 Oct. 2016.
    Roshandel, Arbatani T. “Effects of Social Media on the Environmental Protection
    Behaviour of the Public.” Effects of Social Media on the Environmental Protection
    Behavior of the Public. N.p., Spring 2016. Web. 12 Oct. 2016.

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