Due in class Sept 21st – Use of Social Media Report

“Using Social Media for Millennial Outdoors Advocacy”

This assignment is due by the end of class on Wednesday, September 21. You will be working on it in class that day.

 

Assignment details:

  1. Each group member will find 3 links of relevant information
  2. In groups:
    • Pick a secretary to type and post the report
    • Discuss each person’s readings
    • Come to a group conclusion about your findings (how do you think social media should be used to advocate for the outdoors?
    • Add your group summary/conclusion as a comment here—a paragraph or two of a group summary “how best to use social media for outdoors advocacy” followed by an annotated list of links to sources from the groups research.
  3. Group Presentations/Reports
    • Group stands in front of class
    • each student in group shares a comment about what you found out/discovered/learned about using social media for millennials/college aged students outdoor advocacy.
    • You can project some of the pages linked to their research summary reports to share with the class.

4 Comments on “Due in class Sept 21st – Use of Social Media Report

  1. Kevin – Elmer – Yagmur – Harold – Lucia

    We believe the best way to advocate nature through social media requires many techniques. Millennials like to stay connected with all their friends and enjoy sharing the experience of the outdoors in a convenient way. Statistics show that a large percentage of millennials often share the pictures they take which influence their friends to be more interested in going outdoors. 76% of millennials said that their favorite websites were easily understandable, so making the capability of sharing photos, videos, and products easily, is important in order to reach large masses of people.
    Millennials enjoy a good level of competition. Something that intrigues others to do the same challenge or make something better is a great way to get millennials outdoors. For example, “Pearce Jensen a sophomore in Saint Benedict & Saint John’s University wore a jester hat and held a purple balloon as he stood on a frozen field on a zero-degree day. He was celebrating a momentous occasion with more than 250 of his classmates.” (Kate Siber from Outdoor Industry).

    Kevin (Leader Man) Links:
    http://thegbrief.com/articles/for-millennials-photos-are-another-tool-for-personal-storytelling-539
    http://www.cbsnews.com/news/camping-industry-attracts-millennials-with-extra-services/
    http://www.glamping.com/blog/how-millennials-relate-to-adventure-and-the-outdoors/

    Elmer (Secretary Man) Links:
    http://mashable.com/2015/03/30/find-your-national-park/#MiQYN8Z.Mkqh
    https://www.nps.gov/hfc/products/digitalmedia/socialmedia/
    http://www.seattletimes.com/nation-world/national-parks-chief-system-must-appeal-more-to-millennials/

    Harold (Man) Links:
    http://blog.intouch-marketing.com/how-to-market-to-millennials-from-a-millennial-mouth-2/
    https://www.postplanner.com/how-to-reach-the-millennial-generation-with-social-media/
    https://www.outsideonline.com/1998221/youths

    Yagmur (Woman) Links:
    https://outdoorindustry.org/article/millennials-on-the-move/
    http://www.gjcpp.org/en/article.php?issue=21&article=121
    http://www.socialmediatoday.com/social-networks/millennials-and-social-media-its-more-complicated-you-think

    Lucy (Woman) Links:
    https://socialmediaweek.org/blog/2015/07/marketing-to-millennials/
    https://sunreyphotography.wordpress.com/2016/03/29/social-media-vs-outdoor-activities/
    http://iop.harvard.edu/iop-now/how-millennials-use-social-media

  2. Summary
    Valeria, Alanoud, Kalie, Melissa, Talia

    Social Media is being used to advocate millennials to get outside in a variety of ways. As a group we found some articles highlighting the different ways to motivate and inspire the youth. According to the Huffington Post, millennials want to have experiences that they can post about on social media and share with their friends. When they post photos of their outdoor adventures, they feel like they get rewarded with likes or comments. In the process, they are also motivating their friends and peers to get outside and take cool photos to share. We also came across counterargument points in “Is Social Media Destroying the Outdoors”. This article talks about how people are too focused on taking and editing photos of the outdoors that they aren’t getting outside for the right reasons. We disagree with this because sharing outdoor photos gets people to go outside and enjoy nature, motivating others to do the same. Capturing the moment and being able to remember it can be one of the best parts of anything you experience as long as you don’t alter the outdoors that you are photographing. While doing research on this topic, we found that there are any benefits to spending time outside. Such as it is good for your heart, helps with anxiety and depression, making people overall happier, and improves the immunity system. While you are outdoors you are practicing mindfulness without realizing it. Millennials struggling with mental health disorders, such as anxiety, depression and ADHD can be inspired by these positive effects of the outdoors, giving them a healthy getaway.
    Other ways millennials are getting inspired to go outdoors is through competitions and interactive activities on social media. Joseph Gordon Levitt is an example of this. He uses his fame to promote a collaboration between the Hit Record and the National Park Organization to encourage millennial artists to visit their nearest national park and use their creativity to make art in whichever choice of media they decided to use whether it be painting, poetry, or even filmography. Interactive activities such as these are good ways to get millennials involved because it interests them and allows them to be creative. Millennials also like to win so when challenges and competitions are in progress, they are motivated to participate and competitions are proven to increase outdoor activity according to the Outdoor Industry Association.

    Articles used:
    Millennials only want experiences that can be shared on social media-
    http://www.huffingtonpost.co.uk/sam-lewishargreave/millennials-only-want-exp_b_11429578.html
    Ten great reasons to get outside more often- http://www.mindbodygreen.com/0-20793/10-great-reasons-to-get-outside-more-often.html
    Is social media destroying the outdoors- https://www.theoutbound.com/christina-adele-warburg/is-social-media-destroying-the-outdoors
    Joseph Gordon-Levitt Releases Collection (Including an Adorable Onesie!) to Celebrate His Love of National Parks- http://site.people.com/style/joseph-gordon-levitt-releases-collection-including-an-adorable-onesie-to-celebrate-his-love-of-national-parks/
    Outdoor industry
    https://outdoorindustry.org/advocacy/youth-engagement/

    Articles Per Group Member:
    Talia-
    http://www.lillywild.com/101-things-to-inspire-you-to-get-outside-and-supercharge-your-life/
    https://outdoorindustry.org/advocacy/youth-engagement/
    http://www.huffingtonpost.co.uk/sam-lewishargreave/millennials-only-want-exp_b_11429578.html

    Kalie-
    https://outdoorindustry.org/article/outdoor-nation-unveils-cities-for-2013-nationwide-summits-on-outdoor-engagement/
    http://www.nrpa.org/blog/7-ways-to-make-your-parks-millennial-friendly/
    http://www.cbsnews.com/news/camping-industry-attracts-millennials-with-extra-services/

    Melissa-
    http://www.mindbodygreen.com/0-20793/10-great-reasons-to-get-outside-more-often.html
    https://www.theoutbound.com/christina-adele-warburg/is-social-media-destroying-the-outdoors
    https://outdoorindustry.org/article/bring-us-your-young-your-strong-your-restless-masses-yearning-to-be-active/

    Alanoud-
    http://www.snewsnet.com/news/scouting-out-millennial-parents/
    http://www.realsimple.com/health/preventative-health/reasons-to-spend-time-outside/walking-boosts-creativity-and-concentration
    http://www.cbsnews.com/news/camping-industry-attracts-millennials-with-extra-services/

    Valeria-
    http://site.people.com/style/joseph-gordon-levitt-releases-collection-including-an-adorable-onesie-to-celebrate-his-love-of-national-parks/
    http://www.outsideonline.com/1969631/why-you-should-care-about-find-your-park-campaign
    http://www.carbonneutral.com/resource-hub/company-blog/using-social-media-to-promote-sustainable-business

  3. Being raised in a generation filled with technology, millennials have lost touch with reality. Going outside to play with your friends after school is no longer a priority, it is now centered around how many friends and likes you have on social media. Therefore, to connect to this get nation and to get them outdoors we must start where’re they lie. According to the American Press Institute, Millennials use Facebook, Instagram, and Twitter to find their news and to stay in touch with the outside world. A lot of millennials find themselves making up excuses as to why they are spending more time indoors than outdoors. To help advocate for outdoor activity the National Wildlife Federation posted on their blog how to get around these excuses. Some are as simple as dressing appropriately or educating yourself on effective insect repellents. Also, according to Padraig O’Connor millennials love hearing about things from other people, this even includes strangers. If the outdoors are talked about more often and made much more common to everyone, people would get excited about doing outdoorsy things. We believe that if states, and major cities made social media accounts that detailed the intriguing activities that are outdoors, possibly millennials would then venture and explore into the unknown parts of society.

    In conclusion, millennials are unaware of the uniqueness of the areas around them. It is much more difficult to market outdoor activities to this generation, because it is having to compete with what technology can do indoors. The main goal is to show the younger generation that it is possible to enjoy nature while staying connected. Though there are opposing views on posting pictures to various social media sites saying it can strip the picture of it originality, we maintain the stance that posting pictures helps draw millennials outdoors. This is our reasoning for saying that having more social media conveying the outdoors, will help advocate the outdoors to younger generations. A waterfall screensaver is not going to cut it anymore.

    Sources
    Kyle
    http://www.wta.org/signpost/social-media-and-the-great-outdoors
    http://bmjopen.bmj.com/content/4/4/e004951.full
    https://ourworld.unu.edu/en/debate-2-0-how-can-social-media-save-the-planet

    Emma
    https://www.adventure-journal.com/2016/09/when-living-in-a-sprinter-and-promoting-the-outdoors-is-your-job/
    https://www.marketingcloud.com/blog/7-ways-marketers-can-attract-and-appeal-to-millennials/
    http://themorningfresh.com/category/travel-adventure/
    http://blog.nwf.org/2010/03/6-reasons-you-dont-go-outside-and-how-to-get-over-them/

    Grace
    http://outdoornation.org/page/about-2
    http://blog.snowsports.org/snowsource/nostalgia-tradition-and-trust-outdoor-millennials-and-brand-legacy
    http://www.cbsnews.com/news/camping-industry-attracts-millennials-with-extra-services/

    Hannah
    http://blog.snowsports.org/snowsource/nostalgia-tradition-and-trust-outdoor-millennials-and-brand-legacy
    http://www.adventurecollection.com/are-millennials-changing-our-outdoor-experiences/
    http://www.glamping.com/blog/how-millennials-relate-to-adventure-and-the-outdoors/

    Hayley
    Https;//social mediated.org/blog/2015/07/marketing-to- millennials
    http://Www.apa.org/monitor/2008/03/outdoors.aspx
    http://Www.americanpressinstitute.org/publications/reports/survey-research/millennials-social-media/

    • The Role of Social Media as an Environmental Awareness Platform

      Scientists from the Laboratory of New Technologies and Distance Learning have done a thorough investigation on exactly how each different type of media platform can spread environmental awareness. Platforms that give individual’s the ability to share photography and videos hold the ability to “illustrate, captivate and shock” audiences into action (Sypsas 68). Social sites that act as “blogs” and “forums” assist in spreading “a vast amount of information regarding the planets and its protection” (68). Media sites also are able to “conserve paper and ink”, which aids in reducing deforestation (68).

      A Reporter by the name of Monika Nalewajek writes about the influence social media can have on young minds. She elaborates on how this influence can be beneficial since it is easier to “influence consumer’s attitudes among the young than in the elderly (Nalewajek 842). She states that “young people are more likely to promote certain ideas” so if a popular media user promotes a certain topic pertaining to the environment, young viewers will be more likely to promote the topic as well (842). Overall, Nalewajek believes that
      Appropriate use of this communication channel can affect change of attitudes through behaviour
      change (eg, spreading the idea of reduce, reuse, recycle), increased awareness (videos,
      infographics, references to articles on the topic), increased involvement (providing content that
      him/her, with which consumers want to identify and share) and the continuous spread of the idea
      virally reaching new people (844).
      The last article explains how companies focusing on outdoor adventures can use social media to promote themselves. The site specifies that you must “understand what your ideal customer is, and where they spend their time online” once you have that determined, it will become easier to begin promotion (Social Media Defined, Paragraph 2). The site recommends utilizing relevant hashtags to draw attention to one’s posts (Paragraph 5). The site also recommends allowing others to “tag themselves” in photographs posted to an outdoor companies page so that the photo will be “shared on their costumers personal page”, allowing it to reach a larger audience (Paragraph 5).

      Links:
      http://www.academia.edu/6853467/The_role_of_the_media_in_the_enhancement_of_environmental_awareness
      http://www.toknowpress.net/ISBN/978-961-6914-02-4/papers/ML13-330.pdf
      http://www.socialmediadefined.com/adventure-company-social-media-marketing/

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