• Profile picture of Megan McFarlane

    mmcfarla wrote a new post, DUE Oct 26: Group Outdoor Awareness Display Research, on the site DSC 101T FA16 Outdoor Adventure Digital Storytelling 4 years, 3 months ago

    Each group will synthesize their individual research into ONE GROUP PROJECT. As a comment to this post, please do the following:

    Write the names of your group members.
    Write a 1-2 paragraphs […]

    • Group Members: Yagmur, Alanoud, Valeria, Talia

      Over the years more and more outdoor related brands and foundations have noticed that the most effective way to encourage people to get outside and explore is through the use of social media. Interactive activities and contests have proven to be effective in getting people outdoors. Social media creates awareness and it helps people discover new and innovative activities that can enhance personal lives.The motivation starts when viewers feel connected to what they have seen through social media and put it to action. While researching on the topic, we found a couple examples of the different ways brands and foundations are using social media to get people out and active.

      HIT RECORD, a company owned by Joseph Gordon Levitt, partnered with the National Park Foundation and National Park Services to collaborate on a project intended to inspire people to get outdoors. The Partnership between these three companies was created to provide an environment to encourage “open collaborative art projects” which are being posted to social media. The project challenges people to visit their nearest national park and use their creativity to make art in whichever form of media they decided to use whether it be painting, poetry, or even filmography. The company’s goal is to support people to go beyond their comfort level, meet new friends, and share new experiences.The North Face company posted a video to youtube in 2014 to evoke emotion and persuade people to push themselves to explore the outdoors featuring a cover of Woody Guthrie’s “My Land is Your Land,” performed by the band My Morning Jacket. The video received 7,545,394 views, and the campaign also includes social and experiential marketing components. To actually get people outdoors, The North Face #SeeForYourself taxi roamed the streets of New York offering riders a chance to get out of the city and have an outdoor adventure. The North Face has also initiated other challenges to get people outdoors. The company did a campus challenge where a schools competed to see who could get the most people outdoors. This competition was a successful way to encourage large amounts of people to participate in more outdoor activities. These are just a few examples of the many ways that social media’s power can be used to influence people in a positive way, advocating for the outdoors.

      Sources:
      Ahmad, Bilal. “10 Advantages and Disadvantages of Social Media for Society”. techmaish.com. 10. March. 2016. Web. 16. Oct. 2016
      Barker, Andrew. “Joseph Gordon-Levitt’s HitRecord to Put Focus on Nation’s National Parks.” Variety. N.p., 15 Apr. 2015. Web. 16 Oct. 2016. .
      Blakely, Shelby and Rashad Robinson. Interview with Michel Martin. Personal interview. WETA FM. April 9, 2012.
      Kayser, Daniel. “Denver-based Gociety Uses Technology To Encourage an Active, Outdoor Lifestyle.” Built in Colorado, October 10, 2013.
      Rodriguez, Ashley. “Watch the Spot: The North Face’s Emotional Push to Get People Outdoors.” Advertising Age. N.p., 29 Oct. 2014. Web. 16 Oct. 2016. .
      “Youth Engagement – Outdoor Industry Association.” Outdoor Industry Association. N.p., n.d. Web. 12 Oct. 2016.

      Quote:
      “And into the forest I go, to lose my mind and find my soul” ― John Muir

      Lyrics to THIS LAND IS YOUR LAND
      “Well I rode that ribbon highway
      I saw above me the endless sky
      I saw below me the golden valley
      This land was made for you and me
      I’ve roamed and rambled and followed my footsteps
      Through the sparkling sands of her diamond deserts
      And all around me a voice was calling
      This land was made for you and me
      This land is your land
      This land is my land
      From California
      To the New York island
      From the Redwood Forest
      To the Gulf Stream waters
      This land was made for you and me
      Well the sun came shining and I was strolling
      Through wheat fields waving and dust clouds rolling
      And a voice was sounding
      As the fog was lifting
      Saying this land was made for you and me
      This land is your land
      This land is my land
      From California
      To the New York island
      From the Redwood Forest
      To the Gulf Stream waters
      This land was made for you and me”


      https://www.youtube.com/watch?v=Q3aqV-f7tEo (cover)

      A local place to advocate is the U.S. Botanic Garden which is considered as a living museum of plants. There are exhibits that range from plants native to Hawaii and tropical territories, deserts, medicinal plants, orchids and a Children’s Garden. We think it plays a massive role in making the visitors understand the importance and beauty of the plants and it makes people appreciate the nature. It is definitely a unique outdoor activity to do and it will be a great memory to it’s visitors.

    • Emma Zombro, Hayley Elizondo, Grace Lesce, Hannah Ratcliff, Kalie Standish

      Being outdoors can serve many purposes, emotionally, physically, and intellectually. The outdoors can boost our happiness. When one is immersed in a natural environment our bodies are introduced to multiple stimulants, which in turn make us happy (“Does nature make you happy? Crowd sourcing app looks at relationship between the outdoors and well being”). People’s moods tend to rise when surrounded by natural lights and settings (“Spending time outdoors is good for you”). Spending time outdoors can help conserve public lands and make the earth greener again, giving all living creatures including humans, a healthier habitat. Intellectually, quality time away from a screen and going outside gives the brain food for abstract thinking and problem solving. It helps exercise the creative side of the mind, thus leading to creating experiences powered by the human mind and curiosity. (“Empowering You to Protect the Outdoor Places You Love.”) How you spend your time outdoors has a huge effect on your mental health. In a study done by Stanford University the researchers found that those who spend more time outdoors in a natural environment are less likely to have mental health issues such as depression or anxiety compared to those who spend their time outdoors in an urban environment (Rob Jordan). Therefore, the natural environment can help with one’s mindset, helping combat mental illnesses such as depression (Metzger). Being surrounded by the outdoors can help relieve stress as well (“Spending time Outdoors is good for you”) . Overall, being outdoors serves many benefits such as reducing stress levels, exercising your brain while alleviating mental health problems, and helps make the earth a better living environment for all. Now that you know that spending time outdoors is beneficial, the next step is to get there. A lot of people admit to wanting to spend more time outside, for relaxation or to de-stress but they say that they do not have enough time. On the National Wildlife Federation’s blog there is a post that describes six of the most common excuses that are used for not going outside and how to get around them (NWF).

      “Does nature make you happy? Crowd Sourcing App Looks at Relationship Between the Outdoors and Well Being.” Research. University of Cambridge, 2016. Web. 12 Oct. 2016.

      “Empowering You to Protect the Outdoor Places You Love.” Outdoor Alliance. N.p., n.d. Web. 18 Oct. 2016.

      Jordan, Rob. “Stanford Researchers Find Mental Health Prescription: Nature.” Stanford News. N.p., n.d. Web. 19 October 2016

      Metzger, Chloe. “5 (Scientific!) Reasons Getting Outside is Good for You.” Health. Health Media Ventures Inc., 2016. Web. 12 Oct. 2016.

      “Spending time outdoors is good for you”. Harvard Health Publications. Harvard University, 2010-2016. Web. 12 Oct. 2016

      “6 Reasons You Don’t Go Outside- and How to Get Over Them.” National Wildlife Federation. N.p., n.d. Web. 19 October 2016.

      “Of all the paths you take in life, make sure a few of them are dirt.” -John Muir

      “The mountains of rocks and trees
      Appear to reach for the sky
      God’s natural beauty
      So very pleasing to the eye
      They surround a clear blue lake
      Filled with water so cold
      This is the kind of place
      You’d want to live as you grow old
      The winters can be very harsh
      The summers unforgiving
      But the one thing that will be known
      That a place this beautiful is for living.”
      -Ray Hansell

      If you live in in the Washington DC, Virginia, Maryland area then Theodore Roosevelt Island is a great natural outdoor environment to explore. It is an 88.5 acre island in the middle of the Potomac river and can be accessed via footbridge on the Virginia side and is only a short walk away from the Rosslyn Metro stop!

    • Group Members- Callahan, Elmer, Kevin, and Kyle

      With the rise of social media has come a new form of communication. One that is able to quickly and efficiently reach out to thousands of people with only the click of a mouse. With that said, how can one use social media to promote advocacy for the environment? First, how exactly can companies devoted to environmental aid benefit from social media usage? Mangold states in his article, “Social Media: The New Hybrid Element of the Promotion Mix”, that “social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them” (Mangold, 2009). Meaning, an individual who feels strongly connected to an environmental organization unknowingly can act as free advertisement for said organization. This leaves the company with a further spread message, and the fact that people feel personally connected to their cause. Mangold furthers his article by stating that “social media is a hybrid element of the promotion mix because in a traditional sense it enables companies to talk to their customers, while in a nontraditional sense it enables customers to talk directly to one another” (Mangold, 2009). The direct communication from company to customer can leave a customer with a higher sense of connection to said company. This will drive the individual to connect strongly with the company and the environmental agenda they push.
      An effective and easy way to communicate to others is through the use of social media. So effective that corporations and companies are using it to broaden their horizon and interact with the world (Outdoor Industry Association, Boue). With companies being able to interact with its users, they are able to incorporate others opinions so that they have a say in what may help the company. Facebook and Twitter are both good examples of this as they both have conducted polls that people could partake in and give insight to what they want from the company (Outdoor Alliance, Lown-Hecht). That proves that even regular people can make a change. Everyday people can join social media and speak their mind, finding others that share their opinion, and together can become strong enough to have a voice that people believe in.
      Roshandel’s article, “Effects of Social Media on the Environmental Protection Behavior of the Public” makes some key points on how media can be used to promote environmental advocacy. Roshandel writes that “many citizens use social media to post or share real time photos on a variety of environmental issues such as pollution or littering, forest fires, reported chemical spills in waterways, illegal dumping, and injured or deceased endangered animals” (Roshandel, n.d). He furthers his statement by saying that social media “can result in prompt awareness of an environmental incident and timely response from various agencies responsible for the environment” (Roshandel, n.d). Promoting the environment on social media isn’t challenging either. A simple “like” and “reblog” can result in thousands of more viewing a cause. One can also select from many environmental causes to get behind, as Roshandel states here: “social media provides a simple venue to raise awareness and concern about important issues, and allows a wide variety of interests to be easily communication” (Roshandel, n.d). Also, it is noted that using social media to spread awareness is incredibly environmentally friendly since it saves paper!
      The best way in today’s society to get a point or concern across a broad group of people is through social media. This was word spreads rapidly because one friend shares a link or post and so on and so forth. But, when behind a screen an individual is less inclined to take action in these movements such as many outdoor activists are trying to implement. However, individuals tend to follow the decisions and opinions when a large group they themselves identify with, and once this chain reaction occurs movements such as the outdoor community will be able to reach any goal they set out to do. Social media can both be beneficial and negative when hidden destinations become the talk on social media.
      A blog found on Linkedin titled, “Environmental Issues” also has some excellent facts about social media and the environment. Author Lana Pajdas talks about how her generation was not given a proper education on recycling and environmental conservation. She states that with the large numbers of teenagers on social media, environmental organizations will be able to utilize those platforms and educate the next generation. Pajdas states that “Most of campaigns for recycling were made the way to be understandable and engaging to children, because their parents (and other adults surrounding them) were never educated to think that way at all, so children should be encouraged to have such attitude and even influence the adults” (Pajdas, 2014).
      Social media can aid in environmental advocacy by it’s ability to reach large populations of viewers. By helping shape the knowledge of future generations, social media will prevail in it’s ability to create a more environmentally conscious group.

      Girls and boys come out to play Put those computer games away Join with your mates and play in the park Leave those games at home until it’s dark Daylight will stop you from feeling blue A breath of fresh air is good for you Leap out of your chair and get out in the sun Get outdoors and have some fun! (Girls and Boys Come Out to Play! By Jan Allison)

      “Well open up your door
      And be like me
      Open up your door
      And then breathe free
      Look at all the beauty you’ll feel
      Love love love love”- Jason Mraz “Outdoors”

      “One of my favorite outdoor experiences was being at the Shenandoah National Park. It has wetlands, waterfalls, and rocky peaks. Now that autumn is here and the leaves are changing colors, it is the perfect time to visit the park and embrace the breathtaking scenery.” – Elmer Argueta, Discover 101-T Student

      Work Cited
      Boué, Katie. “Social Bite: Shaping Our Industry’s Future Through Outdoor Social Media
      – Outdoor Industry Association | Outdoor Industry Association.” Social Bite:
      Shaping Our Industry’s Future Through Outdoor Social Media. Outdoor Industry Association, 31 Aug. 2016. Web. 12 Oct. 2016.
      Boué, Katie. “The Outdoor Community Must Step up and Become Advocates &
      Activists–NOW.” The Morning Fresh. Genesis, 27 Jan. 2016. Web. 12 Oct. 2016.
      Hecht, Tania Lown. “Why “Slactivism” Matters.” Outdoor Alliance. Advocacy 101, 13
      Nov. 2015. Web. 12 Oct. 2016.
      Mangold, W. Glynn. “Social Media: The New Hybrid Element of the Promotion Mix.” Science Direct. College of Business & Public Affairs, Murray State University,
      Murray, KY, 10 Apr. 2009. Web. 12 Oct. 2016.
      Pajdas, Lana. “Environmental Issues on Social Media.” Web log post. Linkedin.
      Linkedin, 25 June 2015. Web. 12 Oct. 2016.
      Roshandel, Arbatani T. “Effects of Social Media on the Environmental Protection
      Behaviour of the Public.” Effects of Social Media on the Environmental Protection
      Behavior of the Public. N.p., Spring 2016. Web. 12 Oct. 2016.

  • Profile picture of Megan McFarlane

    mmcfarla wrote a new post, Justin Kenny Talk, on the site DSC 101T FA16 Outdoor Adventure Digital Storytelling 4 years, 3 months ago

    Extra Credit: 

    If you decide to do Justin Kenny’s talk for this activity, you will get 5 extra credit points if you: 

    Post a picture of the event and a selfie at the event
    Write one thing you learned by a […]

  • Profile picture of Megan McFarlane

    mmcfarla wrote a new post, Due BEFORE Class Oct 19: Preliminary Outdoor Awareness Display Research, on the site DSC 101T FA16 Outdoor Adventure Digital Storytelling 4 years, 3 months ago

    In order to prepare for the Outdoor Awareness Display Project, EACH STUDENT will:

    Do cited research where you collect info from three sources and write a 1-2 paragraph “blurb” re: using social media for ou […]

    • 1. Social Media is an effective tool to use when motivating people to get outdoors. Hundreds of articles online can be found that give reasons to go outdoors. When people post and share these articles, they will encourage others to get outdoors. Even sharing your reason for going outdoors on social media can motivate others to do the same. Going outdoors has many benefits and people can relate each other through this (Goodeve).
      Specifically when advocating for millennials to get outdoors, social media can play a big role. Millennials love social media and love to share their experiences with friends. When one friend posts about an outdoor adventure they had, it will inspire one of their other followers to go out and experience it themselves. I know from experience that this is often true and the ways we find things to do is by seeing what others are up to (Lewis).
      Millennials also love a challenge. Encouraging millennials on social media through competitions and challenges has been proven to be more effective in motivating them to get outdoors (“Youth”)
      Sources:
      Goodeve. “101 Things to Motivate You to Get Outside.” Web log post. Lilly Wild. N.p., 5 May 2015. Web. 12 Oct. 2016
      Lewis-Hargreave, Sam. “Millennials Only Want Experiences That Can Be Shared on Social Media.” The Huffington Post. N.p., 14 Aug. 2016. Web. 12 Oct. 2016.
      “Youth Engagement – Outdoor Industry Association.” Outdoor Industry Association. N.p., n.d. Web. 12 Oct. 2016.
      2. “Harmony with land is like harmony with a friend; you cannot cherish his right hand and chop off his left.” – Aldo Leopold (author and environmentalist)
      3. https://www.instagram.com/p/BJ_9PsDjgih/?taken-by=idletheorybus
      An example of a picture from this inspiring couple’s Instagram that advocates for the outdoors. Through sharing their breathtaking pictures and experiences, they make others want to go outdoors.
      4. The hike our discover class took to the Potomac river is a great outdoor activity to advocate in our area. It is really close to campus so it would be easy for people to get outdoors and get some exercise while enjoying the beauty of nature. I really enjoyed our hike to the Potomac and would suggest others explore the paths and take the hike themselves.

    • Using Social Media for Outdoor Activism “Blurb”
      The best way in today’s society to get a point or concern across a broad group of people is through social media. This was word spreads rapidly because one friend shares a link or post and so on and so forth. But, when behind a screen an individual is less inclined to take action in these movements such as many outdoor activists are trying to implement. However, individuals tend to follow the decisions and opinions when a large group they themselves identify with, and once this chain reaction occurs movements such as the outdoor community will be able to reach any goal they set out to do. Social media can both be beneficial and negative when hidden destinations become the talk on social media.
      2. Quote:
      “ I think having land and not ruining it is the most beautiful art anybody could ever want”- Andy Warhol
      3. Lyrics:
      “Well open up your door
      And be like me
      Open up your door
      And then breathe free
      Look at all the beauty you’ll feel
      Love love love love”- Jason Mraz “Outdoors”
      4. Local Advocacy:
      In Boulder as well as in Washington D.C on April 8, 2016 the Outdoor Industry Association(OIA), The Conservation Alliance, and Outdoor Alliance will hold their annual advocacy on April 25 in Washington D.C. Together, these three organizations demonstrate the social and economic value the outdoor industry and outdoor recreation hold.
      5. Sources:
      Boué, Katie. “Social Bite: Shaping Our Industry’s Future Through Outdoor Social Media – Outdoor Industry Association | Outdoor Industry Association.” Social Bite: Shaping Our Industry’s Future Through Outdoor Social Media. Outdoor Industry Association, 31 Aug. 2016. Web. 12 Oct. 2016.
      Boué, Katie. “The Outdoor Community Must Step up and Become Advocates & Activists–NOW.” The Morning Fresh. Genesis, 27 Jan. 2016. Web. 12 Oct. 2016.
      Hecht, Tania Lown. “Why “Slactivism” Matters.” Outdoor Alliance. Advocacy 101, 13 Nov. 2015. Web. 12 Oct. 2016.

    • 1. The first article I found was written by a man who was reminiscing on a recent vacation he took in eastern Tennessee. He used his experience to advocate for the outdoors by describing how being outside can impact you physically and mentally. Within his post, Michael Hyatt, included results from a study that founded being outside and taking breaks in nature can increase a person’s memory and attention. The second article is a short list of reasons you might not want to go outside and how to get around them. It embodies the importance of getting outdoors by ensuring that the readers know that there is no excuse for neglecting the outdoors and it even lists helpful tips on how to enjoy your outdoor experience the most and it includes additional links related to getting outdoors. The third article was not centered around the importance of getting outside or how to appeal to millennials, it was about how to use social media to your own advantage if you are trying to achieve social change. I think this article is really beneficial to this class because it teaches its readers how to use their posts to generate a following and get a conversation going. I think the content of all three of these articles can help the class with generating this outdoor advocacy project while we create our panels.
      Sources: Hyatt, Michael. “Why Going Outdoors Makes You Smarter, Stronger, and More Spiritual.” Michael Hyatt. N.p., n.d. Web. 12 Oct. 19
      “6 Reasons You Don’t Go Outside-And How To Get Over Them.” The National Wildlife Federation Blog 6 Reasons Don’t Go Outside And How To Get Over Them Comments. N.p., n.d. Web. 12 Oct 16.
      James, Jennifer. “8 Tips for Effectively Using Social Media for Social Change.” Impatient Optimists. N.p., n.d. Web. 12 Oct 16.

      2. “God made us human beings, not human doings.” -Michael Hyatt.

      3.
      Upon a nice mid-spring day,
      Let’s take a look at Nature’s way,
      Breathe the scent of nice fresh air,
      Feel the breeze within your hair.
      The grass will poke between your toes,
      Smell the flowers with your nose,
      Clouds form shapes within the skies,
      And light will glisten from your eyes.
      Hear the buzzing of the bees,
      Climb the tallest willow trees,
      Look across the meadow way,
      And you shall see a young deer play.
      Pick the daisies as they grow,
      Watch a gentle cold stream flow,
      Know the sounds of water splash,
      Catch its glimmer in a flash.
      When altogether all seems sound,
      Lay yourself upon the ground,
      Take a moment to inhale,
      And listen to Nature tell her tale…
      – “Nature’s Way” by Heidi Campbell

      4. A great local place to advocate for is Theodore Roosevelt Island. It’s an 88.5 acre island in the middle of the Potomac River and can be accessed via footbridge on the Virginia side. I think this is a good place to advocate, especially for Marymount students because it’s only a short walk from the Rosslyn metro stop which is only four stops away from the Ballston metro station.

    • 1. There are multiple reasons on why getting outside and exploring is beneficial to everyone. Two main points to this are health and happiness. The outdoors can contribute to a persons health immensely. For one it can enhance a persons mindset and help battle mental disorders, such as depression (Metzger). Being surrounded by all natural growing life can help with ones body defense system (Metzger). In accordance to this, sunlight produces vitamin D which is good for us , therefore even standing is beneficial for humans (“Spending time outdoors is good for you”). By exercising outside, not only will that definitely make one healthier by getting their blood moving, but also can enhance focus and relieve stress (“Spedning time outdoors is good for you”)
      As discussed, why we should be advocates for the outdoors is because in many ways it can improve our health. Our happiness as well can be boosted by spending time outside. When one is immersed in a natural environment our bodies are introduced to multiple stimulants, which in turn make us happy (“Does nature make you happy? Crowds sourcing app looks at relationship between the outdoors and well being”). The University of Cambridge created an app, which monitors how people feel and where with the answers to a few basic questions. This app recorded thus far people in rural areas mainly answer happy in comparison to people who leave in cities (“Does nature make you happy? Crowds sourcing app looks at relationship between the outdoors and well being”). This app is helping researchers see if diversity of the outdoors attributes more to our driven happiness (“Does nature make you happy? Crowds sourcing app looks at relationship between the outdoors and well being”). All in all, peoples moods tend to rise when surrounded by natural lights and settings (“Spending time outside is good for you”). Overall our own backyards can make us healthier and happier.
      Sources:
      “Spending time outdoors is good for you”. Harvard Health Publications. Harvard University, 2010-2016. Web. 12 Oct. 2016
      Metzger, Chloe. “5 (Scientific!) Reasons Getting Outside is Good for You”. Health. Health Media Ventures Inc., 2016. Web. 12 Oct. 2016.
      “Does nature make you happy? Crowds sourcing app looks at relationship between the outdoors and well being”. Research. University of Cambridge, 2016. Web. 12 Oct 2016.

      2. Quote: “Of all the paths you take in life, make sure a few of them are dirt.” -John Muir

      3.https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiXk4r_ndjPAhWKej4KHebMCYkQjRwIBw&url=https%3A%2F%2Fwww.pinterest.com%2Fadelaidemuskwe%2Flandscape-art%2F&bvm=bv.135475266,d.cWw&psig=AFQjCNHvZF02uYMFGvsulkjdT6af1XTMLQ&ust=1476463655613545
      Within this page on pinterest, the very first image has been my favorite piece for a long time. It shows a cause and affect of what we do to nature and who it all hurts. I think it can really persuade people to look at our tress and wildlife with much more compassion. I explored more of these photos on the page and really enjoyed them.

      4. I love animals and have strived for the past four years to help contribute to saving the endangered. I do not entirely agree with zoos, however I think they can be an important learning component. So at the DC zoo from Oct 21-23 at 5:30-8:30pm they host boo at the zoo. This is a wonderful event for families to attend. Not only would it get people outside, they can learn about wonderful animals really are all while having some Halloween fun. Here is the link for more information: https://washington.org/event/boo-zoo

    • Over the years more and more outdoor related brands and foundations have noticed that the most effective way to encourage people to get outside and explore is through the use of social media. While researching on the topic I found three articles that portray the different ways brands are using social media to get people out and active. My first article, “#FYPX What Is The Inspiration Behind this Program?”, published by the The National Parks Foundation on their webpage, provided more information on one of the new activities the Foundation is using as part of their FIND YOUR PARK campaign for the centennial anniversary. The Find your part Expedition is an educational/recreational program created to highlight the historical stories behind the preservation of the 401 National Parks in America, aimed to inspire people all over America to discover their own unique connections to the parks. In the article they provided intel on why they are trying to introduce digital engagement into the expedition. “Young adults today consume information in ways that are fundamentally different from generations before them, and use new tools to communicate with their peers…NPS is committed to making its incredible resources available online, in parks, and through enhanced social networks”(NPF, para11). The second article, Joseph Gordon-Levitt’s HitRecord to Put Focus on Nation’s National Parks”, by Andrew Barker, talks about the collaboration between Joseph Gordon Levitt’s company, HIT RECORD, and the National Park Foundation/ National Park Services. The Partnership between these three companies was created to provide an environment of inspiration to create “open collaborative art projects”(Barker, para 1) which are being posted to social media. The third article, “Watch the Spot: The North Face’s Emotional Push to Get People Outdoors”, by Ashley Rodriguez, was about a video the North Face company posted up to youtube in 2014 to evoke emotion and persuade people to push themselves to explore the outdoors featuring a cover of Woody Guthrie’s “My Land is Your Land,” performed by the band My Morning Jacket. The video received 7,545,394 views, and “The campaign also includes social and experiential marketing components. To actually get people outdoors, The North Face #SeeForYourself taxi is roaming the streets of New York this week offering riders a chance to get out of the city and have an outdoor adventure”( Rodriguez, para8). All in all the three articles effectively show how Social media can be, if used successfully, an amazing resource to get more people outside and to get them to respect and embrace the beautiful experiences they can find.

      sources:
      Rodriguez, Ashley. “Watch the Spot: The North Face’s Emotional Push to Get People Outdoors.” Advertising Age. N.p., 29 Oct. 2014. Web. 16 Oct. 2016. .

      Barker, Andrew. “Joseph Gordon-Levitt’s HitRecord to Put Focus on Nation’s National Parks.” Variety. N.p., 15 Apr. 2015. Web. 16 Oct. 2016. .

      “#FYPx FAQ.” National Park Foundation |. N.p., n.d. Web. 16 Oct. 2016. .

      Quote: I go to Nature to be soothed and healed, and to have my senses put in tune once more.”-John Burroughs

      Lyrics to THIS LAND IS YOUR LAND
      “Well I rode that ribbon highway
      I saw above me the endless sky
      I saw below me the golden valley
      This land was made for you and me
      I’ve roamed and rambled and followed my footsteps
      Through the sparkling sands of her diamond deserts
      And all around me a voice was calling
      This land was made for you and me
      This land is your land
      This land is my land
      From California
      To the New York island
      From the Redwood Forest
      To the Gulf Stream waters
      This land was made for you and me
      Well the sun came shining and I was strolling
      Through wheat fields waving and dust clouds rolling
      And a voice was sounding
      As the fog was lifting
      Saying this land was made for you and me
      This land is your land
      This land is my land
      From California
      To the New York island
      From the Redwood Forest
      To the Gulf Stream waters
      This land was made for you and me”

      Visit Great Falls, MD!!!

      At Great Falls, the Potomac River builds up speed and force as it falls over a series of steep rocks and flows through the Mather Gorge, it offers a glimpse into early American history, it has many opportunities to explore history and nature, all in a beautiful 800-acre park only 15 miles from DC. I personally find it absolutely beautiful from the pictures I’ve seen and is one of the top 5 parks I want to explore around the DMV!!!! ***Beautiful scenery for great photos to share on Social media and persuade others to come!!!

    • Using social media for outdoor activism is a great opportunity that did not exist before we had this ability to utilize technology. Social media have the ability to influence hundreds of people for a specific cause; one cause could be outdoor activism. The affection of social media starts when viewers feel about what is happening outdoors and put it to action. In general, social media really changed our theory in outdoors activism and that because it helps people to be active and reach their personal goals in an easy way. Social media outdoors websites are being designed to encourage people to go beyond their normal comfort level. Participating with these websites gives people the opportunity to meet new friends and share new experiences. Interestingly, using social media for outdoor activities become traditional studies in science major. Scientists are studying major attractions in outdoors places such as national parks. There is a source of information that helps scientists to estimate visitation rates. One website that scientists are making their studies on is flickr, this website provides locations and photographs of outdoor activities so, people can get new ideas about where to go and what to do in outdoors.

      Sources:
      Blakely, Shelby and Rashad Robinson. Interview with Michel Martin. Personal interview. WETA FM. April 9, 2012.

      Kayser, Daniel. “Denver-based Gociety Uses Technology To Encourage an Active, Outdoor Lifestyle.” Built in Colorado, October 10, 2013.

      Wood, Spencer A, Anne D. Guerry, Jessica M. Silver and Martin Lacayo. “Using social media to quantify nature- based tourism and recreation” Doi:10.1038/srep02976.

      2. “On earth there is no heaven, but there are pieces of it.” Jules Renard

      3. http://www.awesomeinventions.com/wp-content/uploads/2014/11/beautiful-steps.jpg

      I really believe that these kinds of outdoors artwork support people to go outdoors and enjoy. These stairs painting encourages people to walk into stairs rather than taking the elevator or anything else. With creative outdoors artwork like the three pictures in the link, people will get inspired in outdoor activities because they will be more curious to discover similar artwork.

      4. Since the winter is coming very soon Whitetail Resort is welcoming people who love to do skiing. The resort is a very great place where people can bring their families and friends. Also, during the year they do other outdoor activities and festivals that appropriate for kids, exhibitor, and all people. The location:
      13805 Blairs Valley Rd, Mercersburg, PA 17236

    • 1- An effective and easy way to communicate to others is through the use of social media. So effective that corporations and companies are using it to broaden their horizon and interact with the world. (Outdoor Industry Association, Boue) With companies being able to interact with its users, they are able to incorporate others opinions so that they have a say in what may help the company. Facebook and Twitter are both good examples of this as they both have conducted polls that people could partake in and give insight to what they want from the company. (Outdoor Alliance, Lown-Hecht) That proves that even regular people can make a change. Everyday people can join social media and speak their mind, finding others that share their opinion, and together can become strong enough to have a voice that people believe in. (The Huffington Post, Khan-Ibarra)
      1- Social Bite: Shaping Our Industry’s Future Through Outdoor Social Media.Outdoor Industry Association. https://outdoorindustry.org/article/shaping-our-industrys-future-through-outdoor-social-impact/ (Accessed October 12, 2016)
      2- Why “Slacktivism” Matters. Outdoor Alliance. http://www.outdooralliance.org/blog/2015/11/12/why-slacktivism-matters. (Accessed October 12, 2016)
      3- The Case For Social Media and Hashtag Activism. The Huffington Post. http://www.huffingtonpost.com/sabina-khanibarra/the-case-for-social-media_b_6149974.html
      2- “I go to Nature to be soothed and healed, and to have my senses put together.” –John Burroughs
      3- Girls and boys come out to play Put those computer games away Join with your mates and play in the park Leave those games at home until it’s dark Daylight will stop you from feeling blue A breath of fresh air is good for you Leap out of your chair and get out in the sun Get outdoors and have some fun! (Girls and Boys Come Out to Play! By Jan Allison)
      4- The trail behind the school is a great place to go. It is not too long unless you continue towards the Potomac River, but just going on the short 2 mile hike is a great way to clear your head and enjoy the outdoors, and really, isn’t that what everyone needs?

    • 1. I found a website of a cinematographer named Alex Witkowicz. Even though he is a professional at what he does and mostly works for commercial publication companies, he strongly advocates outdoor activism through many of his social media pages. His Instagram page for example has such an engaging caption in each of his photos. Most of his photos are taken in rural Colorado. Others are with clients from around the world. His work is well balanced between personal and clientele photography but all advocate for outdoor engagement. I definitely understand his work and the passion he has to always be an active citizen for his community. I really admire and respect his work. Christina Adele Warburg another photographer writes about social media destroying the outdoors in a certain way. Some people were apparently harming the environment just to get the “perfect shot”. She writes on her blog – The Outbound Collective, and advocates for environment friendly photography. So there are always two sides to everything but these two examples are great representations of how to appreciate the outdoors and take care of it.

      2. Quote: “The wilderness has answers to questions man has not yet learned to ask” – Nancy Newhall

      3. Winter Poem
      Soft and quiet as two footprints in the snow
      In the tall pine trees the wind gently blows
      Through the cold expanse of the wintered forest
      In the sky above hangs the low moon crest
      By Alexander Bentley

      4. One of my favorite outdoor experiences was being at the Shenandoah National Park. It has wetlands, waterfalls, and rocky peaks. Now that autumn is here and the leaves are changing colors, it is the perfect time to visit the park and embrace the breathtaking scenery.

      5. Sources
      Alex Witkowicz. http://www.alexwitkowicz.com/denvercinematographer. (Accessed October 12th, 2016)
      Christina Adele Warburg. How Social Media is Destroying Our National Parks Blog. http://www.christinaadelephotography.com/blog/how-social-media-is-destroying-our-national-parks (Accessed October 12th, 2016)

    • 1. Research
      With the rise of social media has come a new form of communication. One that is able to quickly and efficiently reach out to thousands of people with only the click of a mouse. With that said, how can one use social media to promote advocacy for the environment? First, how exactly can companies devoted to environmental aid benefit from social media usage? Mangold states in his article, “Social Media: The New Hybrid Element of the Promotion Mix”, that “social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them” (Mangold, 2009). Meaning, an individual who feels strongly connected to an environmental organization unknowingly can act as free advertisement for said organization. This leaves the company with a further spread message, and the fact that people feel personally connected to their cause. Mangold furthers his article by stating that “social media is a hybrid element of the promotion mix because in a traditional sense it enables companies to talk to their customers, while in a nontraditional sense it enables customers to talk directly to one another” (Mangold, 2009). The direct communication from company to customer can leave a customer with a higher sense of connection to said company. This will drive the individual to connect strongly with the company and the environmental agenda they push.
      Roshandel’s article, “Effects of Social Media on the Environmental Protection Behavior of the Public” makes some key points on how media can be used to promote environmental advocacy. Roshandel writes that “many citizens use social media to post or share real time photos on a variety of environmental issues such as pollution or littering, forest fires, reported chemical spills in waterways, illegal dumping, and injured or deceased endangered animals” (Roshandel, n.d). He furthers his statement by saying that social media “can result in prompt awareness of an environmental incident and timely response from various agencies responsible for the environment” (Roshandel, n.d). Promoting the environment on social media isn’t challenging either. A simple “like” and “reblog” can result in thousands of more viewing a cause. One can also select from many environmental causes to get behind, as Roshandel states here: “social media provides a simple venue to raise awareness and concern about important issues, and allows a wide variety of interests to be easily communication” (Roshandel, n.d). Also, it is noted that using social media to spread awareness is incredibly environmentally friendly since it saves paper!
      A blog found on Linkedin titled, “Environmental Issues” also has some excellent facts about social media and the environment. Author Lana Pajdas talks about how her generation was not given a proper education on recycling and environmental conservation. She states that with the large numbers of teenagers on social media, environmental organizations will be able to utilize those platforms and educate the next generation. Pajdas states that “Most of campaigns for recycling were made the way to be understandable and engaging to children, because their parents (and other adults surrounding them) were never educated to think that way at all, so children should be encouraged to have such attitude and even influence the adults” (Pajdas, 2014).
      Social media can aid in environmental advocacy by it’s ability to reach large populations of viewers. By helping shape the knowledge of future generations, social media will prevail in it’s ability to create a more environmentally conscious group.

      2. Primary quote about nature:
      “He who plants a tree
      Plants a hope.”
      ~Lucy Larcom
      3. Something creative that helps with outdoor advocacy
      Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.
      Dr. Seuss, The Lorax
      4. Start a succulent garden! It’s not very expensive, especially once you learn how to propagate the leaves from the plants! Plus, you can do it in your own back yard. Succulents are very easy to take care of, and once you get practice with them you can advance to more advanced plants! Research videos on how to propagate the leaves from the plants, and begin to expand your garden.

      Work Cited
      Mangold, W. Glynn. “Social Media: The New Hybrid Element of the Promotion Mix.” Science Direct. College of
      Business & Public Affairs, Murray State University, Murray, KY, 10 Apr. 2009. Web. 12 Oct. 2016.

      Pajdas, Lana. “Environmental Issues on Social Media.” Web log post. Linkedin. Linkedin, 25 June 2015. Web. 12 Oct.
      2016.
      Roshandel, Arbatani T. “Effects of Social Media on the Environmental Protection Behaviour of the Public.” Effects of
      Social Media on the Environmental Protection Behavior of the Public. N.p., Spring 2016. Web. 12 Oct. 2016.

    • 1. My first article was about people hurting the outdoors to get “the shot” for their social media, instead of actually enjoying it and keeping nature healthy. For example, the author says that she saw a picture hashtagged in a park of someone camped on the waters edge with a fire going in a spot not designated for campfires then when she went to visit that same spot she recognized from the photo, a scar was left on the ground from the fire. My second and third articles were about using certain stradagies to get noticed in the outdoor industry on social media. Among them, they said to make people feel like they’re there with you in the outdoors, to also be diverse, and tell a story.
      Works Cited:
      -Boué, By Katie. “Four Reasons Your Outdoor Brand Should Be on Instagram – Outdoor Industry Association | Outdoor Industry Association.” Outdoor Industry Association. N.p., 28 Aug. 2015. Web. 19 Oct. 2016.
      -Ryan, MacKenzie. “6 Social Media Tips To Get You Noticed In The Outdoor Industry.” Action Sports. Teton Gravity Research, 14 Aug. 2015. Web. 19 Oct. 2016.
      -Warburg, Christina Adele. “Is Social Media Destroying The Outdoors?” The Outbound Collectives Journal RSS. N.p., 08 Dec. 2015. Web. 19 Oct. 2016.
      2.“The earth has music for those who listen.” –William Shakespeare
      3. “All day I’ve been inside/And I’ve got the feeling/I’m trapped between the walls/And underneath the ceiling/I feel a bit off track/And now I’m trying to get back/Back in the cool cool air/Where the sun in shining/Nothing’s gonna stop me”
      -Jason Mraz, “Outdoors”
      4. Rosslyn Outdoor Film Festival is hosted at Gateway Park on Lee Highway in Arlington. This years theme is Incredible Journeys. https://www.stayarlington.com//index.cfm/events/event-listings/rosslyn-outdoor-film-festival/

    • Social media is known as one of the most effective ways to advocate the outdoors and all activities that can be done. The Outdoor Industry Association believes that the outdoors are for people of all kinds and the use of social media will help promote this idea. Social media is positively effecting the environment, with plenty of people realizing the outdoors are a crucial it is to involve themselves in activities. Going outdoors not only benefits one person, but many, at the same time. People are able to meet others and create new friends.

      “The scope of big issues for the outdoor industry to tackle is never-ending, but spending the summer on the road while essentially living on public lands has really opened my eyes to how crucial it is to engage and activate the outdoor community to become active stewards to the land.” –Katie Boue

      The mountains of rocks and trees
      Appear to reach for the sky
      God’s natural beauty
      So very pleasing to the eye
      They surround a clear blue lake
      Filled with water so cold
      This is the kind of place
      You’d want to live as you grow old
      The winters can be very harsh
      The summers unforgiving
      But the one thing that will be known
      That a place this beautiful is for living
      -Ray Hansell

      I think a great place to visit locally is just the city of Washington DC itself. There are so many places to go around the city. All kinds of people have the chance to enjoy different activities, whether it be the museums or the monuments or trails.

      Boué, Katie. “Social Bite: Shaping Our Industry’s Future Through Outdoor Social Media – Outdoor Industry Association | Outdoor Industry Association.” Outdoor Industry Association. N.p., n.d. Web. 19 Oct. 2016.

      “Outdoor Allies: Katie Boué.” RSS. N.p., n.d. Web. 19 Oct. 2016.

      “Gociety | Be Active, Meet New People, and Be Awesome Outside.” Gociety. N.p., n.d. Web. 19 Oct. 2016.

    • Social media may actually be helping to encourage outdoor activism. Since more people are able to share their opinions online, the internet can be used to inspire and convince others to get outside and protect the environment. In addition, larger organizations are also using the internet to spread their messages to a wider audience, and many outdoor activists use social media in a similar way. Because there are so many different people who use social media, there are also plenty of different opinions being expressed, giving online users a wide variety of views on a particular subject. People who don’t approve of certain community projects can speak their minds on the internet and convince many others to join their cause.

      Quote #1: “Look deep into nature, and then you will understand everything better.” (Albert Einstein)

      Quote #2: “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” (Dr. Seuss’s The Lorax)

      Local Outdoor Activity: Paddle-boating in DC

      Sources:

      “Social Bite: Shaping Our Industry’s Future Through Outdoor Social Media.” Outdoor Industry. https://outdoorindustry.org/article/shaping-our-industrys-future-through-outdoor-social-impact/ (accessed October 19)

      Dosemagen, Shannon. “Social Media and Saving the Environment: Clicktivism or Real Change?” Huffington Post, Jan 28, 2016. http://www.huffingtonpost.com/shannon-dosemagen-/social-media-and-saving-t_b_9100362.html

      Sullivan, Jonathan and Xie, Lei. “Environmental Activism, Social Networks and the Internet.” https://www.cambridge.org/core/journals/china-quarterly/article/environmental-activism-social-networks-and-the-internet/7D4C5049BF98574E23138AE688A8CD46/core-reader#

    • From the research I have compiled, social media is the one of, if not the, best ways to advertise and advocate for any product, service, or event. With the number of millennials that are plugged into some source of social media daily the best way to reach a wide range of the populations is by promoting whatever it is over a social media site. It is not enough to just post on a social media site though. You have to be intentional and have purpose with how and what you post. It is also a good practice to be consistent and diverse when posting on social media.

      OOH is at the Center of the Social Media Ecosystem. OOH & the Social Media Ecosystem. https://www.oaaa.org/Portals/0/Public%20PDFs/OAAA_SocialEco%20Brochure.pdf

      Integrating Social Media with Real-Time Outdoor Advertising. Eye for Travel. http://eyefortravel.com/social-media-and-marketing/integrating-social-media-real-time-outdoor-advertising

      6 Social Media Tips to Get You Noticed in the Outdoor Industry. Teton Gravity Research. http://www.tetongravity.com/story/culture/10-social-media-tips-to-help-you-get-noticed-in-the-outdoor-media-industry

      • Quote: “Keep close to Nature’s heart… and break clear away, once in a while, and climb a mountain or spend a week in the woods. Wash your spirit clean.” –John Muir

        Poem:
        “Nature is what we see..The Hill…the Afternoon…Squirrel…Eclipse…the Bumble bee
        Nay…Nature is Heaven…Nature is what we hear…The Bobolink…the Sea…Thunder—the Cricket
        Nay…Nature is Harmony…Nature is what we know…Yet have no art to say…So impotent Our Wisdom is..To her Simplicity.” – Emily Dickinson

        Rock Creek Park is a 4.4 square mile park that has a number of trails for hiking, biking and exploring. The park also has a nature center, picnic areas, riding stables, tennis courts and Peirce Mill, an historical site.

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    Great, Kyle. Can you also make sure you answer what you all VALUE about being outdoors? Per the prompt above: “Is it for relaxation, adventure, a sense of peacefulness, a chance to challenge yourself, or maybe an adrenaline kick? As a group, pick a value and select an adventure to do together that reflects that value. This should be a more…[Read more]

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    Please read the following articles for the September 14 class:

    How National Parks use Social Media

    National Parks Dominating Social Media
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