This campaign is very effective since it provoked a reaction over people who were against deportation.

People would approach the artist and would try to make him change his message, and by the end, it made […]

The purpose of this example was to promote Sprite and encourage people who were taking a shower at the beach to drink Sprite. I believe this is somewhat effective because this won’t make them buy the […]

The purpose of the example? To promote the new movie, King Kong.
The audience for the example? Movie watcher.
Why your example is effective? because engage people to take pictures and post on soc […]

The purpose of the example?

The purpose is to transform regular people into a 007 agent to win a ticket.

The audience for the example?

Coca-cola buyers /action movie audience

Why your example i […]

The purpose of the example? A Coca-Cola vending machine is transformed into a happiness machine delivering “doses” of happiness

The audience for the example? Positioning this stunt at a university is a sm […]

You’ve probably heard or even read something about the impact of disposable straws on the environment, but have you ever thought about the importance of this topic?

At this point, you may be wondering what the alternatives to this item are. The first one is to stop using straws for your drinks. And if this option is not for you, an efficient alternative to disposable plastic […]

In a cringe-inducing video that’s gone viral, a team of scientists spent nearly ten minutes pulling a plastic straw from the nostril of an olive ridley sea turtle.

by Kasey Cantwell, Expedition Coordinator, NOAA Office of Ocean Exploration and Research
June 14, 2018

I love that moment when the ship finally clears the channel, with the open ocean in […]

The “Windows to the Deep” is the first NOAA Ship Okeanos Explorer expedition to contribute to NOAA’s Atlantic Seafloor Partnership for Integrated Research and Exploration (ASPIRE). This exploration is a m […]

Today’s dive was on a steep rocky ridge within a submarine canyon that lies between two unnamed canyons, southwest of Pamlico Canyon, about 52 kilometers away from Cape Hatteras. This site was proposed by t […]

Meet the On-ship Expedition Team

Cheryl Morrison
Co-science Lead
Research Geneticist
U.S. Geological Survey

Dr. Cheryl Morrison is a Research Geneticist at the U.S. Geological Survey (USGS) Leetown […]