Category Archives: Quizzes

Effective Logos

Choose 3 logos from Logo Lounge that you find most effective for what they represent and explain why:

Mono Crest trend logo examples

The first logo I chose was the Monocrest, Gearbox Valor+Forge logo. It exudes a strict and forceful feel with its straight lines and eagle. It hints at traditional US military logos will still being innovative. The eye is taken through the banner then throughout the design. It is very well done and unique.

Hand Type trend logo examples

The second logo I chose was the Hand Type SF Vinters Market logo. The hand type element alone is unique but the extravagant line design is what truly enraptures the viewer. It is beautifully done and easy to to read. It also provides movement through the logo.

Trans Menagerie trend logo examples

The third logo I chose was the Trans Menagerie Alex Stanciu logo. The colors are eye catching and has a unique abstract look to it. The shapes within the logo add movement and is beautiful overall.

Choose 3 logos from AIGA Design Archives that you find most effective for what they represent and explain why:

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This logo is effective because the design incorporates the company name in the image. It is playful and a very clever design.  It has great use of negative space and is not too busy. The viewer an easily see what is trying to be said.

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This logo incorporates a design that incorporates an arrow between the E and X that hints at the company’s fast paced deliveries. The colors and font are bold and speak loudly to the viewer as well. The give of a strong feeling or reliability.

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This logo is effective because it creates a merge of a hand and a fish. It is a fun design because it uses a hand drawn look. It has a great use of negative space with the black that makes it look like it has depth to it.

Design Elements

Rule #1 and Why: Have a concept.
If there’s no message, no story, no idea, no narrative, or no useful experience to be had, it’s not graphic design, it is empty.

Rule #2 and Why: Communicate don’t decorate.
It’s all well and good to experiment with shapes and details and cool effects, but if you simply spackle them all over without considering what they mean and how they support or take from the message, you end up with a jumbled mass of junk that no longer qualifies as design.

Rule #4 and Why: Use two typefaces families maximum. Maybe 3.
Choose typefaces for specific purposes. More may change the meaning or function.

Rule #6 and Why: Pick colors on purpose.
Choose colors that are right, not those that are expected. Color can carry many meanings and you must know what colors will do when you combine them.

Rule #9 and Why: Treat the type as image, as though it’s just as important.
Type is visual material–made up of lines and dots and shapes and textures–that needs to relate compositionally to everything else included in the design, no matter how different they seem to be.

Rule #11 and Why: Be universal; remember that it’s not about you.
A very large audience not a few who are “in the know”, has to know what you mean with those shapes, that color, and that image you chose.

Rule #16 and Why: Create images—don’t scavenge.
Make what you need, and make it the best you can–or pay someone else to do it for you.

Rule #18 and Why: Move it! Static equals dull.
If a layout is clearly flat and fails to offer a sense of movement or spatial interaction, a state that is relatively easy to achieve, the viewer’s brain is likely to be uninterested enough to hang out and see what the message is. Make it 3-D.

Rule #19 and Why: Look to history, but don’t repeat it.
Learn from the work of others, but do your own work. This makes it unique.