Category Archives: Inspiration

Type Connection



You’ve made a successful match.

why this pairing works

Adobe Garamond Pro and Maple combine professionalism with good cheer. Garamond presents the facts, and quirky Maple bring warmth to the relationship. As a text face, Garamond is buttoned-up and reserved with its sharp wedge serifs, thin weight, and subtle lachrymal terminals. Garamond’s quietly neutral voice leaves room for a colleague with a strong personality. Enter Maple: eccentric, unpredictable, and entertaining.

adobe garamond pro (Robert Slimbach, 1989) is a revival of an old style serif of 16th-century France that channels the strong, precise forms of its metal predecessor and possesses a delicate flow from stem to foot. Its varied stroke thickness and humanist axis point to handwritten forms of broad nib pens. It is a reliable neutral with a spirited, dynamic italic. Despite the original’s prevalence across Europe, several revivals were actually based on the work of Jean Jannon.

maple (Eric Olson, 2005), a derivative of retired Process Grotesque, is a grotesque sans serif that captures the idiosyncrasies and spunk of 19th and early 20th-century industrial-inspired sans. Its variety of weights offers texture at text and display sizes. Lowercase f’s bent hook, the centered tail on capital Q, irregular terminals, and thin tapering bring unpredictability to no-nonsense letterforms. Exaggerated stem slits add dynamism and a modern sensibility absent from past iterations.