To create a logo for a new program at Marymount. The promotional branding campaign for the program, You’re a Saint, is an appreciation program that will allow students and staff to nominate Marymount employees. It must convey the Universities values and use the schools logos. The logo must be something that delivers a feeling of appreciation to those who receive it. It must raise appreciation for those who go beyond what is expected.
We are to create a logo that can be expanded on. It will be made into multiple print options, notepads, and web components.
The Primary audiences are students, faculty and staff. This will be used to promote and knowledge good deeds among those who are a apart of the Marymount community. I
The secondary audience are those who visit Marymount and the Marymount website.
Tone and Image:
The tone for this logo will be formal and intricate. I want those who see the logo to get a sense that it was created to show them that they are appreciated. I also want the logo to be clean bold so recipients are excited to show it.
Message: Features, Benefits and Values
The message is to all those of in the Marymount Community is that their efforts are appreciated and awarded. This will encourage everyone to be a good person and to continue being that good person.
The colors will reflect the colors of the Marymount community and tie in being a saint. The logo is inspired by 15th century religious design and customs. There will be intricate mid-evil typography and celebratory images to ensure they understand how important they are to the University.
Budget and Schedule:
There is no budget and the project will be done throughout the semester.
Reviews will be done by Professor Erdeljon and The You’re A Saint Committee Bernadette and Geraldine.