Digital Writing & Narrative Design: A New Degree for the New Economy

Digital Writing and Narrative Design at Marymount University

Most college-aged students today have grown up with digital devices, but how many are really ready for the demands of writing and communicating in the 21st century job market? Now, more than ever, writing – especially writing adapted to digital and social media – is the key to personal and professional success. According to Forbes magazine, writing is “one of the best ways to remain consistently employable – no matter your profession.” Marymount’s new degree in Digital Writing and Narrative Design was created to meet these needs and prepare students to succeed in a constantly-evolving economy.

Employers Want Tech-Savvy Communicators

Employers are seeking tech-savvy workers to navigate social media and the growing world of digital applications. Marymount’s Digital Writing and Narrative Design program, which combines courses from English, Communications, and IT, offers students the opportunity to hone highly desirable and transferable skills and prepares them to communicate effectively and creatively across multiple mediums.

Writing these days isn’t just about inter-office memos or reports. Crafting a compelling story is key to an organization or business’s success. Alan Kay, an executive who worked with Xerox, Disney, and Hewlett-Packard, famously said “Scratch the surface in a typical boardroom and we’re all just cavemen with briefcases, hungry for a wise person to tell us stories.” This is true even in data-driven professions. “Stories connect the dots in the data and make the data relatable, portable, and memorable,” says Dean Browell, Executive Vice President of the Feedback Agency, “Stories bring data alive.”

Flexible Program Design

The Digital Writing and Narrative Design program is flexible and interdisciplinary: students build their degree from courses in the fields of English, Information Technology, Graphic and Media Design, History, and Communication to mold their studies to fit their academic and career ambitions. With courses like Digital and Nonlinear Storytelling, Approaches to Creative Writing, Museum Studies, Contemporary Journalism, Public Relations Writing and Media Techniques, Video Production: Multimedia Communication, Mobile App Development, and Story and Narrative Development for Video Games, there are many ways students can match their degree to their interests. The program is also designed to encourage double majors and minors in fields like Business, Information Technology, Psychology, Sociology, Biology, English, Gender Studies, Fine Arts, Communication, Sustainability, International Studies, French, Spanish, and more.

And what do our majors say? According to student Charles Walker, he picked Digital Writing and Narrative Design because it “offers the skills to develop as a story teller … I want to impact lives on screen and this major gives me that opportunity.” To learn more about this major and all the ways it can work for you, visit our information page and reach out to our faculty!

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