Due March 4, 2014

Read and post on your course website three things you have learned from the following article:

How to Use the Hottest Social Media Channels in Marketing”

By: The Creative Group | October 11, 2013

We all know that social media marketing is here to stay. But with new platforms launching all the time, where are companies focusing their efforts?

At The Creative Group, we reached out to more than 400 marketing and advertising executives to find out. We asked them where they expect companies to spend their social media marketing dollars in the coming year. Despite the proliferation of social sites, they overwhelmingly agreed on the hottest channel: Facebook.

It’s so popular that 62 percent of executives expect firms to increase their spending on Facebook marketing over the next 12 months. That’s up from 53 percent in a similar survey conducted last year.

The other big winners: LinkedIn and Google Plus, with 51 percent and 50 percent of the response, respectively. Those figures represent big boosts from one year ago, when 38 percent of executives anticipated increased spending on LinkedIn and 41 percent on Google Plus.

Companies aren’t just investing more dollars into social media marketing; they’re also looking to hire designers with experience and expertise in this area to lead social-centric marketing campaigns. Social media trends shift quickly and constantly, so finding professionals who are up-to-date in the latest developments is challenging. Yes, most people have a basic understanding of social media – after all, who doesn’t have a Facebook page or Twitter account? But employers seek candidates who know these channels inside and out and, more importantly, have experience using social media in a business setting.

Why It Pays to Learn the Ropes of Social Media Channels

Job seekers with the following skills have a leg up on the competition:

  • In-depth knowledge of and experience using a variety of social media platforms, like Facebook, Twitter, Google Plus, Pinterest, Instagram, Vine and Tumblr, as well as an understanding of how these channels fit into the broader marketing mix
  • Experience in web marketing and implementing and measuring the success of social media campaigns
  • Demonstrated success growing and maintaining a social media presence across an array of networks
  • Experience with social network-based CRM (customer relationship management) and digital reporting tools
  • Strong organizational, communication, and project and time management skills

Check out our primer on social media job descriptions for more information about the skills and experience required for 14 of the hottest social media positions, including community manager, social media planner and web analytics specialist.

6 Handy Resources for Social Media Designers

Not sure where to start with social media? Here are six resources that can give you a boost:

1. Building interest on Pinterest. Pinterest is one of the newest – and most popular – social media platforms. Brands are racing to figure out how to build a presence and following on this site. Keep up with the latest success stories, site changes and analytics on the official Pinterest business blog.

2. Amplify your tweets. Find out how brands make a splash on Twitter and discover insightful tips for doing the same on the Twitter Advertising Blog.

3. The power of Google Plus. Tap into a set of free Google Plus guides, straight from Google. They cover everything from getting started and engaging your audience to success stories and even a set of Google Plus badges and icons.

4. Standing out on LinkedIn. There’s a wealth of information on the official LinkedIn blog. We found this recent post on “20 Tips to Amplify Your Brand on LinkedIn” particularly helpful, as well as how to make sure you’re attracting interactive design clients with this tool.

5. Making the most of photos. Mashable’s social media channel keeps you up-to-date on the latest trends. An example of the information you’ll find there: a recent post that breaks down how to optimize profile photos for the major social media networks.

6. What are the specs again? Courtesy of social media marketing firm Raidious, here’s a complete cheat sheet to image sizes on the major social platforms to help you set up accounts and ensure they look fantastic.

Additional Resources



Due February 4, 2014

Group presentation of the strategy for electronic media supported campaign to raise awareness for your topic chosen in class.
Support your presentation with visuals including related existing electronic media campaigns for either similar topic or for their use of media.

Preparing your project proposal

1.    Your proposal should be tailored to a specific audience/reader/publisher. – Specifically identify the audience or audiences.

2.    Start with an introduction that captivates and “hooks” the recipient/audience.

3.    Deliver a catchy title. Tantalize them with original ideas.

4.   Craft a proposal with a distinctive flavor.

A.   Begin with a clear objective. Design/photography/video proposals don’t have to be long. They just have to convey your purpose in writing. First, state your objective. Describe the problem or need you feel your project will meet, then provide a solution based on your research, experience, and skills. – e.g. website, slideshow, video, Facebook site etc.

B.   Express what you can do for the intended audience by providing benefit statements that convey lasting solutions. Your proposal should show how your design/photography/video skills would help the image of your subject mater, in the community and overall. A bulleted list of 4-6 benefits specific to the audience(s) and purpose of the project.

C.  If you’ve created similar projects, say so in your text and show samples of past work. However, remember to keep the proposal focused on the problem/topic at hand and not on your past experience. Only mention what is relevant, and keep it short. – If you do not have similar pieces use 3 -5 examples of the information design, look and or feel similar to what you have in mind.

D.  Be concise and clear. Your design/photography/video proposal should be concise and to the point, yet it should also provide enough information to answer any questions the supporters of your project might have. Put yourself in their shoes and provide the facts you know they will want. Follow the journalistic patter of answering the “who, what, where, when, why and how” of the project in question.

E. Provide your email address and any other contact information. Invite them to your proposal website or web page. let them know you’d be happy to discuss further details and information via a formal meeting and presentation. In person or virtual.

Student sites

Dober, Emily A.:

Evans, April

Ghobadi, Amanda N.

Glover, Juanika L.

Jamjoom, Lama

Miller, Kaitlyn B.

Omijie, Grace E.

Perez, Rosario M.

Sarceno-Ortiz, Evelyn N.

Shaak, Alexis T.

Smith, David A.

Soto, Kaelin S.

St. Germain, Jill M.

Wingate, Hilary E.



Due January 21, 2014

Two case study reports
Upload your reports to your course WordPres site under a link “Case Studies”

1) Find a PSA campaign on https://www.psacentral.org website that you personally think is cool and effective.
Discuss why and find some statistics on the effectiveness of the campaign.

2) Research and find an integrated electronic media campaign that is related to the topic you said you were passionate about in class.
Answer the following questions – include screen shots and links to the campaign.

  1. What organization or company created the campaign? (Who the client is?)
  2. What is the objective?
  3. Who is the intended audience?
  4. What is the unique selling/information point?
  5. What is the slogan?
  6. Why is the campaign effective?
  7. What are the channels of distribution?
  8. What are the social media components?
  9. Who are the sponsors?
  10. List 5 related organizations or causes that are paired with this campaign.”
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