Rocking Media Marketing-as told through an Internship

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Mistakes on the #’s?!- My mentor has my back.

February12

Social media management can be overwhelming, even to the most experienced people. There are critics everywhere who are not as nice and accepting of a simple grammar error as others. Unfortunately, simple mistakes in grammar cost us a slot in an SEO ranking. Proofreading is the ultimate key! Something that I am not the most consistent with, because I make mistakes frequently.

This instance is nothing short of a mistake that could have been prevented.

It was late and I was multitasking with a class discussion and a Canva design. I have been using Hootsuite for RockChurch since I gained my “official email address”. Hootsuite only catches so much, and Grammarly had accidentally been turned off!

Are you counting the mistakes yet? There are plenty.

Anyhow, as I was wrapping up the discussion and typing along the #samemessagedifferentlanguage I got the words backward. Me being me, tired and in a rush, I didn’t proofread it-hit post and went to bed. Theresa caught it when a friend of hers sent her a message asking what #samelanguagedifferentmessage meant. (She is really well-humored, thank goodness!) She logged into the accounts and fixed it real quick for me.

 

What stuck with me though, is how slow she was to anger. At no point did she get angry or upset. She knew it was a common error, and just let it go. One of the best things I can say about this mistake is it showed me to be slow to respond, not quick to react. Especially when dealing with social media. We can get so swept up in the tone of a comment, that we will misinterpret the message altogether. That is why proofreading is such a valuable skill to learn. It allows us to take time and reflect on what we are trying to do or say, before completing the action. Because Theresa reacted the way she did, I have strived to provide them with a higher content of work than before (well, and I’m learning more each week). Ultimately though, I have worked to proofread everything I do, even off of social media. If we can control what social media sees, why don’t we control that in our own work ethic as well?

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Starting…now!

February6

Hi, Everyone! 

I am so excited to write this today because I have officially begun the internship as of last week. It has been interesting to see how many different roles that the church has behind the scenes. So many people work together as a team to ensure that it operates properly and efficiently. Shall we dub it…organized chaos? I think, yes! Do not fear that label though, because it shows how incredible the team truly is. Watching each leader of the church work together throughout the week and create such incredible opportunities for our area is simply astounding. Many times during the meetings, I have repeated to myself, “What is normal to the spider is chaos to the fly” (some proverbial quote).

Personally, that is how I envisioned learning in this internship too. I had hoped that upon first glance I might be overwhelmed by everything. Now, as I sit here editing photos today that I took last Sunday, and creating social media designs to post for the week, I am seeing that the inner wheels of RockChurch are oiled to perfection. My absolute favorite feature of this entire internship is the people I work with. Being new to the area, and older than the typical college crowd, it’s been hard to make personal and professional connections. However, when I have questions for RockChurch, businesses, and pretty much anything at all, this team at RockChurch is always so eager to lend me advice and direction. I couldn’t ask for a better opportunity to have landed at my feet.

 

If you are still reading I am sure that you’re wondering what my duties have been, right?

  • First things first, create a Hootsuite account (or equivalent-but I chose to use Hootsuite because of familiarity).
    • I first used Hootsuite while working with the Literature and Languages Department at Marymount University. It has become the most helpful tool in managing social media profiles. I connected the church’s major social media platforms into one place, and have been scheduling posts more frequently.
    • The church is not as interested in the data numbers as I had thought. What they are interested in is ensuring that our community knows that we will lend a hand when needed, or a hug-any type of support. That is RockChurch’s goal, to be #forthe309.
  • Secondly, I have been following a weekly post schedule. Posting daily, multiple times a day for an organization is hard work. So together, my supervisor’s created a schedule to help make things clearer.
    • To create the posts, I review the services from Sunday.
    • I check the photos I took of our leaders and church-goers.
    • Then I head over to Canva and start designing a few fun posts.

So far, this has been quite a bit to get used to. I am thoroughly enjoying the activity and structure though. Moving forward, I hope to sit in on a podcast recording, snap a few “in action” images of Pastor Chuck, and his interviewees. My favorite part of the internship will, no doubt, be the photography! In the coming weeks, I will take professional headshots of the staff, and hopefully begin updating the website accordingly!

 

Wish me luck, XOXO,

Alicia Hobson

I’m new here!

January26

Welcome to Marymount University Commons.  More specifically, welcome to my blog page! I am Alicia (uh-leash-uh) and I live in East Peoria, IL! “Wait, Marymount University is in Arlington, VA!” That’s right, I am a veteran, and my fiance’, CJ, is in the Airforce (like I was), so we move and travel a lot. We spent 3 years in Alexandria, VA- (MY FAVORITE CITY), and moved last summer to our new permanent home in IL. We have a golden doodle named Annalise (On-NA-lease), she’s 2.

When you’re young, moving to a new area is sort of scary, but it is still fairly simple to make friends and adjust. Moving as an adult, especially during a pandemic, it is a lot harder. Thankfully, precisely 5 minutes from our home is an incredible church, Rock Church. We have a wonderful praise band, the most brutally enlightening and honest pastor I’ve ever met, and a congregation that immediately welcomed my family with open arms. I am sure you are wondering why this is important, right?

Well, not only do I attend Rock Church for Sunday worship services and socialization, but they also employed me to assist them with their social media marketing strategies as my internship! As an English major, I have the writing skills; and as an Education minor, I [un]fortunately have the ability to talk about anything and everything for minutes upon hours. It also helped that I happen to work for the Department of Literature and Languages via Digital Writing and Narrative Design as their student worker where I assist with social media and blog posts…so my internship fits my interests well.

I cannot wait to share what I’ve learned through this blog. If you’re willing, leave me a comment so we can chat! 

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