Rocking Media Marketing-as told through an Internship

Just another Marymount University Commons site

Scheduling and consistency


The last week has been a whirlwind of tasks and accomplishments. As I talked about in my previous post, my fiance` and I built the church a cross to have out front. We stained it a beautiful walnut color, and the morning of Easter Sunday, I covered it in flowers. Being new to an environment, as well as an area-so basically an ‘out cast’ so to speak, makes proving one’s worth quite eventful. Since the start of this internship, I have allowed myself to be depended upon, fast at tasks, and quick to learn. Those are my personal characteristics, so it has never been very hard to implement them in the workplace. However, implementing my skills into social media anonymously, as a religious organization has been a big learning curve.

Since the start of this internship, I have created and stuck to a time schedule for each objective that I cover throughout the week. In order to be the most efficient, I needed to understand the structure of my organization I was representing. My manager, Theresa, has been so unbelievably helpful in guiding me to a consistent and fluent manner of representation. She checks my work and lets me know (frequently) that the font is too small. She’s given me ideas for everything. Most importantly, she has been consistent in her feedback, and each time, given me something I can build upon to not only make the organization better but to better my work skills as well.

Consistency is key! Each day, I create and edit content. The goal is to grow the responses on social media so that our SEO ranking increases. Little by little, we have been rising in the rankings. I am beyond thankful for this opportunity that RockChurch has given me. Schedules and consistency…that’s it.

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Branding! Just how important is it?


The team behind the success!


Last Saturday RockChurch held an Easter event. Prior to the pandemic, we had children come to hunt eggs and enjoy themselves at a picnic party-styled event. This year though, we wanted to do something safer, but still fun and enlightening for the children in our community. As their media marketing intern, I felt that the consumers deserved more than just some posts about the event with generic pictures. My fiance and I built an arch that was large enough for vehicles to drive through, and I decorated it with fun images and paper fans. It was a big hit. (I will admit that in this area, having something like that had people being very skeptical of its’ strength and durability to withstand wind. They haven’t realized how much of a structural engineering background I have yet, so ssshhhh!) Through the arch’s enormity, families and onlookers were able to experience RockChurch as more than a church, and more than a media post in cyberspace. They were able to experience their brand in real life. This project demonstrated dedication to the community and visual arts. It showed everyone who came that this establishment is an over-the-top, one-of-a-kind church…basically, “though we are little, we are mighty”.

As you can see in the image above, the group is full of all ages and woks of life. Anyone who was willing to lend a hand was welcome! That is one of the things that I’ve learned as their marketing intern-living the brand that we sell to the public. Although this is a religious organization, the church still has an image to uphold. We are more than just a post in cyberspace, and when we use the hashtag, #forthe309 we are telling our community that we are FOR THEM ALL.

So, to draw the attention back to the main idea of this entry…branding is more than just an image on a screen. It goes above and beyond that, into the minds of everyone who sees it. Having a reputable brand should allow the name of the organization to speak for itself. I believe that by volunteering as an intern, to build this arch for the event, our community will now see that. Below is a link to their Facebook page, as well as all of the photos that I took on 3/27/21-all 494 of them!


click on the photo album section and look for: Easter Eggstravaganza 2021.

Branding the name for the community! 



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Building Relationships


My readers may not have noticed this yet, but I am a very imaginative and artistic person. In everything I do, my goal is to have fun and be interesting. I wouldn’t necessarily describe myself as flamboyant or ostentatious, but rather, more captivating and inquisitive.  So for the last week, RockChurch has been preparing for Easter! As most churches do, we are holding an Easter event for the public. Since COVID-19 is still at large, we wanted to do something fun and exciting, but safe! The children’s pastor, Theresa, decided to do a drive-thru Easter Eggstravangza! Easter is one of my favorite holidays too, so I felt that it was vitally important to decorate the drive-through area. I built an arch out of 2×4’s, and it is collapsible. It stands 8ft tall, and 10ft wide. I’ve decorated the top and sides with Easter colors, flowers, eggs, paper fans, all kinds of fun stuff that I had laying around the house, and a few that were ordered from Oriental Trading Co.


For the duration of this internship, I have worked remotely and behind the scenes. Building this arch has allowed me to come forward some and let our church members see who I am. I don’t mean who I am, as in I am just Alicia. I mean, what my personality is and what I am capable of doing. I believe that this Easter arch will let everyone see how creative and engaging RockChurch is, and the length they are willing to go to for their community. This entire internship came about through a women’s bible study group, where I was the new person in town. Finding a new career is difficult when relocating to a new area, let alone a group of friends. I’d like to say that with this internship, I received both. It has helped me to see how possible online marketing truly is. I am thankful for the skills that have been developed, especially in graphic design.

The Easter arch is my way of bringing what I have learned with the graphic social media designs, to life.

If you’d like to see the images, please click the link!

The Power of the #


How are things happening so fast? Well, we have an incredible team working together for a common goal. Each person comes in with a good mood, and a get it done mindset. That’s not to say that all we do is work. A lot of RockChurch’s work is promoting their ministry and lending aid to the community. Without the citizens in our community, we would not exist. It is incredible to see how much the church does for each family, from children’s events to provide a place for teens to belong, giving each person a place to come and worship where they feel accepted. It is incredible. This is where I come in with social media. As mentioned earlier, my tasks are to find quotes that we can share online throughout the week—some that will engage those who attend services online and in person. One of the new things that we have been doing is promoting our local businesses. The pandemic took its’ toll on everyone around the world. So many lost their way, and we want to remind them that we are here. So through social media, I plan and manage the content that is shared. 


I use Canva and Photoshop to create and edit images, which I hope are eye-catching and meaningful. There is usually a short caption that accompanies the photos and a series of #’s. 

This brings me to a critical thought: the # a company uses will become the label’s face. Thanks to social media, #’s are a fast and efficient way to search for related information about a business, interest, or event. Using #forthe309 in all of our posts and content, we tell our area that we are FOR THEM, like how Marymount uses, Once a Saint, always a Saint as their encouraging moto. Our other # we implement frequently is #samemessagedifferentlanguage. It is long, so if anyone has an idea to shorten it, please let us know! However, this specific # is exceptional. It means that as a church, we are still working to deliver the word of God just as many others have before us. The big difference is the way we deliver it. Instead of having a congregation sitting silently while the pastor reads from the Bible each Sunday, events and memories of life Is linked to the purpose of the Bible’s text. So with the use of our #’s, we are informing our community of our goals. 


Some of my own goals in this idea of the #’s, are to slide them into everyday conversations while running errands. Social media is a great tool, but it does not erase human contact and verbal communication. I believe that it should be used as an assistant to communication-not the sole base of communication. With that said, one of my personal goals for this internship is to find a way to use social media’s voice for the greater good. Throughout this pandemic, we have all relied so heavily on social media to communicate that returning to face-to-face interactions will be a little awkward. Perhaps, with social media as a guide, I can aid others in conquering the awkwardness.

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Rolling with the punches


What an interesting few weeks I have spent learning the ropes at Roc Church! As with any job, familiarizing oneself with co-workers and volunteers is the most important task. These are the people who will become a mentor to you, as well as who you can count on to give advice and assistance when the workload becomes heavy. 


I am thankful that RockChurch has so many people who are willing to stretch their arms out to lend a helping hand. While setting up the various social media accounts into Hootsuite, I have found that there are probably no less than 10 people posting to social media at any given moment. The proverb, “it takes a village…” has never been more true. Prior to working with everyone at RockChurch, I was not a fan of texting other employees unless it was necessary for the job, and truthfully, I prefer to work through emails. However, after starting this internship, I am realizing that friendship and workmanship are one and the same, at least for RockChurch. That is what has made this experience incredible truthfully. 


I have also learned that to find success here, you must be flexible and adaptable, ya know…go with the flow. The last weeks have been such a chaotic fulfilling experience of that. I am a structured person, one that needs a schedule and weekly task list, I make charts…but this internship has helped me to find my own rhythm and purpose within the church. I have developed my own schedule, and have been working diligently to keep that on target. We are constantly reviewing new events that the church is doing with the community, and following the numerous safety standards that are in place. Each person keeps going with the flow and making things happen.


 This reminds me of The Tao of Pooh, by Benjamin Hoff, 

“Just how do you do it Pooh?”

“Do What?” asked Pooh. 

“Become so effortless.”

“I don’t do much of anything,” he said. 

“But all those things of yours get done.”

“They just sort of happen.” he said. 


We aren’t exactly like Pooh Bear, but you get the picture.


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Mistakes on the #’s?!- My mentor has my back.


Social media management can be overwhelming, even to the most experienced people. There are critics everywhere who are not as nice and accepting of a simple grammar error as others. Unfortunately, simple mistakes in grammar cost us a slot in an SEO ranking. Proofreading is the ultimate key! Something that I am not the most consistent with, because I make mistakes frequently.

This instance is nothing short of a mistake that could have been prevented.

It was late and I was multitasking with a class discussion and a Canva design. I have been using Hootsuite for RockChurch since I gained my “official email address”. Hootsuite only catches so much, and Grammarly had accidentally been turned off!

Are you counting the mistakes yet? There are plenty.

Anyhow, as I was wrapping up the discussion and typing along the #samemessagedifferentlanguage I got the words backward. Me being me, tired and in a rush, I didn’t proofread it-hit post and went to bed. Theresa caught it when a friend of hers sent her a message asking what #samelanguagedifferentmessage meant. (She is really well-humored, thank goodness!) She logged into the accounts and fixed it real quick for me.


What stuck with me though, is how slow she was to anger. At no point did she get angry or upset. She knew it was a common error, and just let it go. One of the best things I can say about this mistake is it showed me to be slow to respond, not quick to react. Especially when dealing with social media. We can get so swept up in the tone of a comment, that we will misinterpret the message altogether. That is why proofreading is such a valuable skill to learn. It allows us to take time and reflect on what we are trying to do or say, before completing the action. Because Theresa reacted the way she did, I have strived to provide them with a higher content of work than before (well, and I’m learning more each week). Ultimately though, I have worked to proofread everything I do, even off of social media. If we can control what social media sees, why don’t we control that in our own work ethic as well?

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Hi, Everyone! 

I am so excited to write this today because I have officially begun the internship as of last week. It has been interesting to see how many different roles that the church has behind the scenes. So many people work together as a team to ensure that it operates properly and efficiently. Shall we dub it…organized chaos? I think, yes! Do not fear that label though, because it shows how incredible the team truly is. Watching each leader of the church work together throughout the week and create such incredible opportunities for our area is simply astounding. Many times during the meetings, I have repeated to myself, “What is normal to the spider is chaos to the fly” (some proverbial quote).

Personally, that is how I envisioned learning in this internship too. I had hoped that upon first glance I might be overwhelmed by everything. Now, as I sit here editing photos today that I took last Sunday, and creating social media designs to post for the week, I am seeing that the inner wheels of RockChurch are oiled to perfection. My absolute favorite feature of this entire internship is the people I work with. Being new to the area, and older than the typical college crowd, it’s been hard to make personal and professional connections. However, when I have questions for RockChurch, businesses, and pretty much anything at all, this team at RockChurch is always so eager to lend me advice and direction. I couldn’t ask for a better opportunity to have landed at my feet.


If you are still reading I am sure that you’re wondering what my duties have been, right?

  • First things first, create a Hootsuite account (or equivalent-but I chose to use Hootsuite because of familiarity).
    • I first used Hootsuite while working with the Literature and Languages Department at Marymount University. It has become the most helpful tool in managing social media profiles. I connected the church’s major social media platforms into one place, and have been scheduling posts more frequently.
    • The church is not as interested in the data numbers as I had thought. What they are interested in is ensuring that our community knows that we will lend a hand when needed, or a hug-any type of support. That is RockChurch’s goal, to be #forthe309.
  • Secondly, I have been following a weekly post schedule. Posting daily, multiple times a day for an organization is hard work. So together, my supervisor’s created a schedule to help make things clearer.
    • To create the posts, I review the services from Sunday.
    • I check the photos I took of our leaders and church-goers.
    • Then I head over to Canva and start designing a few fun posts.

So far, this has been quite a bit to get used to. I am thoroughly enjoying the activity and structure though. Moving forward, I hope to sit in on a podcast recording, snap a few “in action” images of Pastor Chuck, and his interviewees. My favorite part of the internship will, no doubt, be the photography! In the coming weeks, I will take professional headshots of the staff, and hopefully begin updating the website accordingly!


Wish me luck, XOXO,

Alicia Hobson

I’m new here!


Welcome to Marymount University Commons.  More specifically, welcome to my blog page! I am Alicia (uh-leash-uh) and I live in East Peoria, IL! “Wait, Marymount University is in Arlington, VA!” That’s right, I am a veteran, and my fiance’, CJ, is in the Airforce (like I was), so we move and travel a lot. We spent 3 years in Alexandria, VA- (MY FAVORITE CITY), and moved last summer to our new permanent home in IL. We have a golden doodle named Annalise (On-NA-lease), she’s 2.

When you’re young, moving to a new area is sort of scary, but it is still fairly simple to make friends and adjust. Moving as an adult, especially during a pandemic, it is a lot harder. Thankfully, precisely 5 minutes from our home is an incredible church, Rock Church. We have a wonderful praise band, the most brutally enlightening and honest pastor I’ve ever met, and a congregation that immediately welcomed my family with open arms. I am sure you are wondering why this is important, right?

Well, not only do I attend Rock Church for Sunday worship services and socialization, but they also employed me to assist them with their social media marketing strategies as my internship! As an English major, I have the writing skills; and as an Education minor, I [un]fortunately have the ability to talk about anything and everything for minutes upon hours. It also helped that I happen to work for the Department of Literature and Languages via Digital Writing and Narrative Design as their student worker where I assist with social media and blog posts…so my internship fits my interests well.

I cannot wait to share what I’ve learned through this blog. If you’re willing, leave me a comment so we can chat! 

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